Marketing Jobs in the Travel Industry

Careers in the travel industry that also involve marketing are quite varied. We will discuss five jobs in detail, including educational requirements and responsibilities.

Marketing Jobs in the Travel Industry

Individuals who are intrigued by both the travel industry and the field of marketing may wish to combine these interests by pursuing a career that combines the two. There are a number of marketing positions in the travel industry, five of which we will discuss below in greater detail. We will focus on the duties associated with each job and what kind of education you must complete in order to be appropriately qualified.

Job Title Median Salary (2016)* Job Growth (2016-2026)*
Travel Agent $36,460 -9%
Marketing Manager $131,180 10%
Sales Manager $117,960 7%
Social Media Specialist $58,020 (public relations specialists) 9% (public relations specialists)
Real Estate Broker/Sales Agent $46,410 6%

Source: *U.S. Bureau of Labor Statistics

Information about Marketing Jobs in the Travel Industry

Travel Agent

Travel agents are responsible for working with clients who are planning different types of trips, like vacations or business trips, which entails booking accommodation and transportation and making sure that clients have all necessary details relating to their trip. This job often involves marketing, as travel agents may have to cleverly market their services in order to gain new clients, especially as more and more people are turning to the Internet and booking trips on their own. To become a travel agent, you will generally need a high school diploma, though some employers may also require additional training.

Marketing Manager

Marketing managers are in charge of figuring out the amount of demand for their organizations' or companies' products or services. Some of their responsibilities could include creating strategies relating to pricing in order to achieve maximum profitability and working with other professionals in advertising and public relations to make sure that the public is aware of their products. Marketing managers work in many different industries, including the travel industry, where they could work for a large travel booking company or for a hotel or transportation company. This job generally requires that you have a bachelor's degree in a field like marketing.

Sales Manager

As a sales manager, you will be responsible for coordinating all the efforts of the sales team for your organization, which could include developing different types of sales strategies, setting prices, overseeing sales agents, and acquiring new customers. You could work as a sales manager within the travel industry in a variety of different capacities, some of which involve marketing. For example, some sales managers may work for hotels or resorts and be responsible for tracking the number of rooms booked and helping develop marketing strategies to increase sales. To become a sales manager, you will typically need a bachelor's degree in addition to work experience as a sales representative.

Social Media Specialist

A social media specialist is a type of public relations specialist who is in charge of managing a company's or organization's social media accounts and online presence. Within the travel industry, you could work as a social media specialist for various types of travel-related businesses and make sure that they are maintaining a positive online presence and that online consumers are aware of their existence. Some of your duties could include responding to customer messages and complaints on social media platforms and creating posts that highlight your organization and marketing their services. To become a social media specialist, you will typically need a bachelor's degree in public relations or a similar field.

Real Estate Broker/Sales Agent

Some real estate brokers and sales agents may work in the travel industry if they primarily work with individuals who are in the market for vacation properties, like condos, timeshares, or second homes. These professionals will work with clients to find out what kind of property they are looking for and then show clients properties that fulfill their requirements. Real estate agents may also work in a marketing capacity if they are responsible for marketing their services or finding new clients. To become a real estate broker or sales agent, you will need to pass a licensing exam.


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