Career Options in Marketing that Pay Well
Marketing is a field that focuses on consumer perception and interest in various products and services. For people who are interested in careers in this field, they may be happy to know that many of these jobs pay very well, especially if you can work up into the top of your field. Your education, years of work experience and acquired skill sets also contribute to your pay grade. Below we look at five different careers in marketing that pay well.
|Job Title||Median Salary (2016)*||Job Growth (2014-2024)*|
|Public Relations Specialist||$58,020||6%|
|Meeting, Convention, and Event Planner||$47,350||10%|
|Market Research Analyst||$62,560||19%|
|Public Relations and Fundraising Manager||$107,320||7%|
Source: *U.S. Bureau of Labor Statistics (BLS)
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- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Career Information for Marketing Jobs that Pay Well
Marketing managers work for companies and organizations that produce goods and services. They are responsible for determining how many consumers may be interested in that good or service and help organizations come up with strategies to market the product. They often work with other professionals in similar fields, like public relations and sales, in order to help their company make the most profit possible. According to the BLS, the top ten percent highest-paid marketing managers earned $208,000 or more annually during 2016. To become a marketing manager, you need at least a bachelor's degree in a field like marketing or advertising along with some relevant work experience.
Public Relations Specialist
Public relations specialists are image specialists. They help organizations maintain a positive public image. To do this, they craft press releases to share information with the media, answer questions from the public, and help figure out the public's opinion of the organization. For companies that are selling products or services, public relations specialists may also be involved in marketing campaigns to get a grasp on how much interest there is in their products. The top ten percent of public relations specialists in 2016 earned $110,560 or more per year, according to BLS data. To become a public relations specialist, you typically need a bachelor's degree in a field like public relations, communications, or English.
Meeting, Convention, and Event Planner
Meeting, convention, and event planners are responsible for handling all of the details involved in planning different types of events. They may work within a company or organization or they may be hired by individual clients to plan events. These professionals have to coordinate with venue owners, catering companies, and hotels in order to make sure the event goes well and attendees are pleased. Some planners may also be involved with the marketing aspects of the event, including doing research to determine how much interest people have in the event to estimate how many people may attend. The highest-paid event planners earned $83,030 or more, as indicated by the BLS. To become an event planner, you generally need a bachelor's degree along with some career related experience.
Market Research Analyst
Market research analysts are employed by companies who want to know more about market conditions and how their products will be received by consumers. Market research analysts analyze current marketing strategies that the company is using in order to determine if they are successful or not. They also use various methods of statistical analysis and data collection to learn more about consumers in order to develop strategies that are specifically targeted to them. According to BLS data, the highest-paid market research analysts made $121,720 or more in 2016. To become a market research analyst, you need a bachelor's degree in market research, statistics, or math; however, a master's degree may be expected for top-level positions.
Public Relations and Fundraising Manager
While not exactly within the field of marketing, public relations and fundraising managers have some job responsibilities that overlap into the marketing world. PR managers may assist in various marketing and promotions programs, as they usually act as a sort of spokesperson for a company. Fundraising managers may need skills in marketing in order to develop and carry out effective fundraising strategies. The top ten percent of professionals in this position made $205,110 more annual annually, according to the BLS in 2016. To become a PR or fundraising manager, you need a bachelor's or master's degree in a related field, along with a significant amount of work experience.