Career Options for Marketing Jobs that Require Travel
For individuals who are interested in pursuing a career in marketing, there are a wide variety of options within that field, from entry-level positions to jobs that require years of experience. While it may be slightly more difficult to find a job that also incorporates regular travel, it is possible. Because many companies and organizations hire marketers to better understand their potential customers and market conditions, it then makes sense that marketers would sometimes be required to travel to understand markets in different regions or countries. Below we will discuss a few different marketing jobs that require travel.
|Job Title||Median Salary (2016)*||Job Growth (2014-2024)*|
|Market Research Analyst||$62,560||19%|
|Public Relations Specialist||$58,020||6%|
|Social Media Specialist||$56,770||6% (for all public relations specialists)|
|Meeting, Convention and Event Planner||$47,350||10%|
Source: *U.S. Bureau of Labor Statistics
Career Information for Marketing Jobs that Require Travel
Market Research Analyst
Market research analysts are responsible for predicting market trends in order to advise companies on how a product or service will be received when it hits the market. They conduct interviews with potential customers, design surveys and questionnaires, and conduct other forms of market research in order to gather crucial data that allows them to give the best advice possible. Depending on the type of company they work for and the location of the company, market research analysts may be required to travel to the market in question. For example, if a company is interested in marketing a product internationally, the analyst may need to travel in order to have a better understanding of the international consumer. To become a market research analyst, you generally will need a bachelor's degree, though a master's degree may be helpful. Relevant fields include computer science, marketing, and statistics. Candidates for these positions will be strong in math and analytics.
These professionals are usually employed by companies who have products and services they wish to market to consumers. The marketing manager is responsible for figuring out what the potential demand will be for these products. They work with other company professionals, like advertising and sales staff, to determine the best marketing strategies and figure out appropriate pricing for products. They are in charge of making sure the company is able to make as much profit as possible, while still satisfying the consumer. Marketing managers may travel around the country or the world, depending on where their products are being sold, in order to best understand the market and consumer base. They also may travel to regular company or industry meetings. Marketing managers usually have a bachelor's degree and take courses in subjects like finance, economics, computer science, and statistics. They also may have several years of relevant work experience.
Public Relations Specialist
Public relations specialists help manage the relationship between a company or organization and the public. They do this by crafting press releases, representing the company during interviews, helping develop the company's public image, and assisting in the development of public relations and marketing campaigns. This job could involve travel. For example, if an organization is involved in hosting an event, the public relations specialist could travel to the event location in order to represent the organization or issue a public state. PR specialists usually have a bachelor's degree in a field like public relations, communications, or business.
Social Media Specialist
A social media specialist is a specific type of public relations specialist. As social media has become a powerful marketing and advertising tool for companies and organizations, individuals who are experts in this type of marketing are more of a hot commodity. Rather than using more traditional forms of marketing and public relations, social media specialists interact with potential customers and consumers through social media platforms. They create posts specifically for social media websites, like Instagram, Facebook, and LinkedIn, in hopes of engaging with consumers. Because the online world moves so quickly, social media specialists must be quick-thinking and know how to respond appropriately to events, crises, and conversations on behalf of the company they work for. This job could potentially involve travel, depending on the company and your specific job and project responsibilities. To become a social media specialist, you need to be familiar with social media platforms and have a bachelor's degree in a field like public relations or marketing.
Meeting, Convention and Event Planner
As a meeting, convention and event planner, you will work with clients and companies and assist them in planning events. These events could range from quarterly company-wide meetings to celebratory holiday parties. You are responsible for handling all of the details of the event or meeting. This includes being the liaison between the company and the venue, ordering food, decorating, managing a budget, and making sure the event goes smoothly. Depending on the location of the event or meeting, this job sometimes requires travel. You may initially plan the event from a different location and then travel on-site in the days leading up to it, and international travel is possible. To become a meeting, convention and event planner, you may need a bachelor's degree as well as relevant experience in event planning.