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Marketing Technologist: Job Description & Salary

A career as a marketing technologist may be a good choice for individuals interested in utilizing their creative skills in a technical position. This article will cover the primary job duties, educational requirements, and job outlook for marketing technologists.

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Career Definition of a Marketing Technologist

A marketing technologist is a newly emerging role, combining information technology knowledge with creative marketing skills. The role seeks to create a streamlined relationship between information technology and marketing. Marketing technologists may work for consulting agencies, professional services firms, or advertising agencies. Most individuals in the field work full-time.

The primary focus of a marketing technologist is ensuring marketing strategies complement an organization's overall goals, collaborating with information technology personnel, and selecting the best technology vendors. Marketing technologists may assist in creating digital business strategies. Other job responsibilities can include advising clients on technical and creative issues, choosing and implementing solutions like content management or tag management systems, and ensuring safety and trade compliance of systems and products. Marketing technologists can choose publishing systems like WordPress and workflow tools. They may recommend content marketing tools to track and analyze customer data. Marketing technologists may also manage A/B tests.

Educational Requirements Bachelor's degree
Job Skills Excellent technical skills, creativity, strong analytical abilities, and strong communication skills
Median Salary (2017)* $56,851
Job Outlook (2014-2024)** 9% (for all marketing managers)

Sources: *PayScale, **U.S. Bureau of Labor Statistics

Required Education

Individuals will need a bachelor's degree in computer science, engineering, or a related marketing field to work as a marketing technologist. A background in combining marketing technologies with enterprise applications will be helpful. Interested individuals can pursue membership in several professional organizations. The Marketing Technology Association seeks to help organizations understand how technology and marketing are both crucial elements of creating a brand. In addition, the Marketing Management Association offers marketing professionals a medium to present their ideas.

Required Skills

Excellent technical skills are one of the most essential skills for marketing technologists, as they are responsible for utilizing the best software and tools to communicate an organization's marketing strategy. Relevant technical skills may include marketing automation or CRM, Adobe Analytics, SQL, HTML, JavaScript, and search engine optimization best practices. Creativity is another essential skill for marketing technologists since they assist with the creation of marketing strategies. Marketing technologists will need strong analytical abilities to analyze customer data and determine if strategies are effective in enhancing the customer experience. Strong communication skills are needed in order to collaborate with marketing personnel and interface with customers.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) does not collect information on marketing technologists; however, they reported a 9% growth for the category of marketing managers during 2014-2024, which is faster than average for all occupations. In October 2017, PayScale reported a median annual salary of $56,851 for marketing technologists.

Related Careers

Individuals considering a career as a marketing technologist might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other marketing or technical positions.

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