Career Definition of a Marketing Technologist
A marketing technologist is a newly emerging role, combining information technology knowledge with creative marketing skills. The role seeks to create a streamlined relationship between information technology and marketing. Marketing technologists may work for consulting agencies, professional services firms, or advertising agencies. Most individuals in the field work full-time.
The primary focus of a marketing technologist is ensuring marketing strategies complement an organization's overall goals, collaborating with information technology personnel, and selecting the best technology vendors. Marketing technologists may assist in creating digital business strategies. Other job responsibilities can include advising clients on technical and creative issues, choosing and implementing solutions like content management or tag management systems, and ensuring safety and trade compliance of systems and products. Marketing technologists can choose publishing systems like WordPress and workflow tools. They may recommend content marketing tools to track and analyze customer data. Marketing technologists may also manage A/B tests.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical skills, creativity, strong analytical abilities, and strong communication skills|
|Median Salary (2017)*||$56,851|
|Job Outlook (2014-2024)**||9% (for all marketing managers)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree in computer science, engineering, or a related marketing field to work as a marketing technologist. A background in combining marketing technologies with enterprise applications will be helpful. Interested individuals can pursue membership in several professional organizations. The Marketing Technology Association seeks to help organizations understand how technology and marketing are both crucial elements of creating a brand. In addition, the Marketing Management Association offers marketing professionals a medium to present their ideas.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on marketing technologists; however, they reported a 9% growth for the category of marketing managers during 2014-2024, which is faster than average for all occupations. In October 2017, PayScale reported a median annual salary of $56,851 for marketing technologists.
Individuals considering a career as a marketing technologist might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other marketing or technical positions.