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Master's Degree in Public Relations: Salary & Jobs

The focus of public relations is creating and maintaining a positive image with the public. Explore some of the jobs that could utilize a master's degree in public relations, as well as the salaries and expected job growth for each.

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Graduates of a master's degree program in public relations can perform various jobs promoting a favorable public image of an organization or person. Here are a few available career options for those with a master's in public relations.

Careers for People with a Master's Degree in Public Relations

Job Title Median Salary (2016)* Job Growth (2014-2024)*
Public Relations Specialists $58,020 6%
Public Relations and Fundraising Managers $107,320 7%
Advertising, Promotions and Marketing Managers $127,560 9%
Top Executives $103,950 6%
Meeting, Convention and Event Planners $47,350 10%

Source: *U.S. Bureau of Labor Statistics

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Career Descriptions for People with a Master's Degree in Public Relations

Public Relations Specialists

An obvious career for those with a master's degree in public relations is that of a public relations specialist whose work includes enhancing and improving a client's public image. They are responsible for writing press releases, answering questions from the media and preparing their client to effectively communicate with the public through interviews or speeches. Public relations specialists must communicate well and closely monitor the public's opinion of their client using social media and other tools.

Public Relations and Fundraising Managers

Another career choice for graduates of a master's program in public relations is a public relations or fundraising manager. These managers create material or plan campaigns that promote a positive public image and raise funds for an organization. Similar to public relations specialists, these managers prepare press releases and help clients communicate well with the public, but they also oversee the work of staff members to determine how to best reach a particular audience. Fundraising managers must work effectively in public relations to attract potential donors and organize events that will be well received and raise needed funds for an organization.

Advertising, Promotions and Marketing Managers

Advertising, promotions and marketing managers may use skills in public relations to determine what the public wants, and then figure out how to use that knowledge to promote a particular product or service. These managers plan promotional campaigns, search for new markets and develop advertisements. They typically oversee various staff members, and may be involved in negotiating contracts and developing pricing strategies.

Top Executives

Top executives usually reach their positions after years of experience with an organization, and they use public relations skills to improve or develop strategic plans for an organization. These plans and policies help an organization cut costs and improve overall performance. Top executives may work with staff members, managers and public relations workers to further improve an organization's public image in order to boost sales. They also keep an organization on track in its financial activities, and serve as the public face for their business.

Meeting, Convention and Event Planners

Meeting, convention and event planners can apply skills from a master's degree program in public relations as they plan events for various organizations. Public relations skills are also utilized as these planners represent their client and work closely with venues and service providers for an event. Meeting, convention and event planners plan and oversee all aspects of an event, including the time, location, finances, day-of activities and promotions.

The skills and knowledge acquired in a master's degree program in public relations can be applied to several different careers. These jobs are typically found in business, but also can be helpful with any organizations working with the public and looking to improve or promote their public image.

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