Entertainment business master's degrees can prepare graduates to pursue a number of management and promotional positions. Some of these career options will be unpacked in this article.
Career Options with an Entertainment Business Master's Degree
|Job Title||Median Salary (2016)*||Job Outlook (2014-24)*|
|Advertising Account Manager||$127,560 (advertising, promotions and marketing managers)||9% (advertising, promotions and marketing managers)|
|Producer||$70,950 (producers and directors)||9% (producers and directors)|
|Marketing Specialist||$62,560 (market research analysts)||19% (market research analysts)|
|Publicist||$58,020 (public relations specialists)||6% (public relations specialists)|
|Artist Manager||$62,080 (agents and business managers of artists, performers and athletes)||2% to 4% (agents and business managers of artists, performers and athletes)|
Source: *U.S. Bureau of Labor Statistics
Descriptions of Jobs Related to an Entertainment Business Master's Degree
Advertising Account Manager
An advertising account manager works to promote an artist, group, or product with advertising campaigns. Through conversation with the client, this person develops advertising campaigns on the local, national, and international level, which may include print or web based methods of advertising. Responsibilities may also include analysis of market trends and other research. Earning a master's degree could give you further preparation in researching entertainment and advertising trends, as well as improve your communication skills.
A producer may work for a variety of industries, such as film, television, radio, or music, but their primary responsibilities are similar across fields. You will be in charge of managing everything that is required to make a production successful, including shooting, recording, rewriting material, and editing raw materials into a final product. Much of this work will be done through delegation, so the management techniques you learn in a master's degree program could help you succeed.
It is important for companies involved in the entertainment industry to understand market trends and the potential for new products, and that's exactly where marketing specialists come in. Someone with this job examines the entertainment industry's markets, to collect and compile information on consumer demographics, market stability, and other variables. All this data is then presented and used to determine the potential sales and demand levels for entertainers and entertainment products. Top positions and leadership opportunities in the field may require a master's degree.
Publicists are responsible for handling the public relations side of the entertainment industry. This means that they work to develop and maintain a good image for the artist or group that they are responsible for and influence how they are seen by consumers and the public. Ways to do this include writing press releases and speeches, mediating communication between a client and the public, and to effectively promote the client through public media. While a bachelor's degree is required for entry-level jobs, the greater level of experience provided through a master's degree could possibly lead to faster advancement.
The primary duty of an artist manager is to represent a solo or group artist and help them to manage their career. At times this may be in an advisory capacity, attempting to guide the artist as they make decisions regarding their creative and professional life; at other times, this may include dealing directly with venues, businesses, and other managers in order to make decisions on the artist's behalf. Although most artist managers may have a bachelor's degree, a graduate degree in the competitive entertainment industry could give you a step up.
Your master's in the entertainment business is a versatile degree and can be applied to careers in the entertainment industry as diverse as production, advertising, and artist management. Whichever you choose, a master's could generally qualify you to either start at a higher position or advance more quickly in your field.