Marketing professionals play a valued role in business by helping organizations to promote their products and services. Students who wish to pursue an MBA focused in marketing have a diverse set of programs to choose from in Florida. Within this article, prospective students in Florida can learn more about some of their MBA options, as well as marketing classes they may take if the degree is pursued.
Schools Offering MBA in Marketing Programs in Florida
University of South Florida
Prospective marketing students could choose to pursue their MBAs at the University of South Florida, where concentrations in digital marketing or marketing strategy are available. All MBA students complete fonudatonal courses in core business areas, and then take additional courses in their chosen specialization area. Those in the marketing strategy track can take advanced marketing courses in areas of brand management and consumer marketing, while those who choose the digital marketing area can study data mining, social media, and search engine optimization. Those who are applying should plan to submit a resume, statement of purpose, transcripts, and GRE or GMAT scores.
Florida Atlantic University
Florida Atlantic University, located in Boca Raton, provides a marketing concentration as part of its MBA program. The program is a flexible MBA and can be pursued on a full-time or part-time basis. The marketing specialization is deisgned to prepare students for leadership roles in marketing. Students can take advantage of the weekly executive forum speaker series, which invites executives and entrepreneurs to campus to interact with students. Applicants should provide transcripts showing a GPA of over 3.0 over the last 60 credits of study and GMAT or GRE scores.
Florida International University
Florida International University offers a professional MBA with a concentration in marketing channel strategy. Students can choose an online format with biannual 2-day residencies, a weekend program with courses meeting in Miramar, or evening classes at the Brickell location. The Biz Badge program provides opportunities to learn soft skills and technical competencies crucial for success in business, such as etiquette, personal branding, and data visualization. For admission, a transcript, statement of purpose, and resume should be provided. GMAT results are optional.
Rollins College, in Winter Park, offers a professional MBA program with a marketing concentration. The MBA is designed to be accessed by those working in the business field, with students taking courses two evenings per week. Students can gain experience participating in global consulting projects, where teams travel abroad for one week to research and work with international businesses. Rollins is also home to the Journal of Marketing Theory and Practice. Prospective students should supply a transcript, statement of purpose, two recommendations, and a resume.
University of Florida
An MBA in marketing program is also available at the University of Florida in Gainesville. One year and two year MBA programs are available with the marketing concentration. Professors of the MBA program are noted experts in marketing. The marketing club encourages students to develop their abilities in this discipline. Those who wish to apply should provide transcripts, a resume, two business-related recommendations, and the results of the GMAT or GRE exam. Scholarships are available for this program.
MBA in Marketing Program Description
MBA programs will typically require the completion of a series of core courses, such as organizational behavior and strategic management. Then, students will pursue a course of electives in their chosen area of specialization. Read on to learn more about some classes that MBA in Marketing students could encounter.
The use of email and social media platforms for marketing is a growing business phenomenon. This course may provide students a background in the strategies that are useful in web-based marketing, including advertising and search engine optimization. Students might participate in course projects to grow their skills in digital marketing.
Customer Relationship Management
Building effective, long-term customer relationships is a necessity for many businesses. This course might provide students with an introduction to the tactics that are used for managing, growing, and analyzing customer relationships. The CRM, or customer relationship management system, may be introduced.
A course in brand equity could provide students with the concepts of how to measure, build and leverage brand equity. Particular topics of consideration could include brand performance, assets, and extensions. The evaluation of strategies utilized may be considered as well.
As businesses grow internationally, a need will exist for marketing professionals who are able to practice in a global arena. This course may provide insight into the marketing issues that are faced when addressing an international market, such as social, cultural, and legal differences. The use of the internet for global marketing could be a topic of concern as well.
This course may provide students an introduction to the range of analytical tool, including social media, to provide data-driven analysis of marketing strategies. Specific topics might be pricing decisions, sales forecasting, and product positioning. How this data may be used to develop and chose strategies could be reviewed as well.
The state of Florida has a range of options for students who wish to pursue an MBA in marketing. Students pursuing this degree will take core business courses as well as elective courses in various facets of marketing.