Students can earn a Master of Athletic Administration or Master of Arts or Master of Science in Athletic/Sport Administration online. Although some of these programs may only be offered part-time, students can typically earn these degrees in 1 to 2 years. Find out more about these degree programs and some of their common requirements.
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Information for Online Master's Degree Programs in Athletic Administration
Master's degree programs in athletic administration can be taken online, but still usually require a hands-on component through a capstone course, internship or practicum experience. Here we discuss some of the common courses for these degree programs that help prepare students for careers organizing and managing various kinds of sports teams and athletic departments.
Students in sport leadership courses study the theories, concepts and skills surrounding leadership in sports organizations. Students examine the leadership behaviors, leadership styles and management skills needed to effectively lead and change sports organizations. Specific topics may include conflict management, communication, teamwork, goals, strategy and more.
Ethics in Sport
Ethics in sport courses typically cover ethical theories, ethical decision-making and ethical issues specifically in sport. Students learn practical skills for developing character and promoting ethics, as well as the legal implications with ethical issues. Some of the ethical issues students may discuss include race and gender issues, recruiting, public relations and more.
Students in sport marketing courses explore marketing theories as they apply to sports and how to reach a variety of consumers for their athletic organization. These courses generally require a lot of participation through online seminars and discussions to talk about ideas, review marketing strategies and analyze case studies. Specific topics these courses may cover include licensing, promotions, branding and pricing and students often have the opportunity to develop a marketing strategy for their particular organization.
Sport finance courses equip students with the necessary financial vocabulary and background knowledge needed to manage the budget and finances for their organization. Students study financial challenges and how to critically analyze and develop budgets that benefit the organization. Students may examine specific topics in purchasing athletic equipment, ownership, salary cap logistics, developing fundraisers and more.
These courses explore the research techniques and methods in athletic administration, physical education and the sports industry. Students examine and practice various statistical methods and data analysis and how to effectively present their results. Students also study the application of these results to sports management and the decision-making process.
Common Entrance Requirements
Online master's degree programs in athletic administration generally do not require GRE scores, but commonly ask applicants to submit their official transcripts, letters of recommendation, a personal statement and/or a resume/CV. Some programs may also ask for a writing sample. It is fairly common for these degree programs to have a minimum GPA requirement of 2.7 or higher and students must hold a bachelor's degree. Depending on the program, applicants could be required to have coaching or athletic administration experience.
Online master's degree programs in athletic administration are available, but still usually require some hands-on learning experiences. Students may be able to complete these programs in as little as a year and take coursework that covers different topics in leadership and administration.