Digital media is a growing field with many job opportunities arising as technology advances. Obtaining a graduate certificate in digital media can help you advance your career or gain the skills you need to perform better at jobs with a digital edge.
General Information for Online Digital Media Graduate Certificate Programs
Students can earn graduate certificates in digital media more quickly than a master's degree, by completing about 12 credits. This can make these graduate certificates a go-to, flexible choice for many. Several universities offer digital media programs online, allowing students to complete their certificates while working. The courses below are some common offerings across digital media programs.
Most programs require a fundamentals course that teaches students the basics of tools like Photoshop, Premiere, and After Effects. To be successful in a digital landscape, students need skills in photo editing, video editing, and design. Learning the programs offered by Adobe can grant students the ability to work on most digital projects in fields such as communications, web design, and outreach.
Digital Media Strategy
Strategy courses are often a big part of the foundation of any training in digital media. Strategy courses focus on building a digital marketing plan that complements a business's traditional marketing tactics. Students may learn via case studies, where they are required to formulate goals and action steps for various business models.
Analytics are important for gauging the success of any digital campaign. Courses on analytics may focus on areas such as audience analysis, search analytics, big data, and social engagement. Students can learn how to gather the data and interpret it in order to inform their marketing plan.
Some programs may have a focus on social media, since it's one of the most effective ways to reach an audience. Social media courses can help students learn about the various types of social media and which ones are best suited for different strategies and audiences. These courses may also teach some analytics and audience research.
Search Engine Optimization
Courses that specialize in search engine optimization (SEO) often show students how to conduct keyword research and implementation. Students can learn how to target effective keywords and how to adjust their strategy to the platform being used. The goal of these courses may be to help students learn how to grow larger audiences.
Digital Media Law
Digital media brings new challenges to the spheres of copyright, privacy, and free speech. Media law courses are typically designed to help students navigate these issues in relation to social media. Students often learn how to manage these challenges via case studies.
Program Admittance Requirements for Online Graduate Certificates in Digital Media
To apply for admission to a graduate certificate program, students usually submit a personal statement, a resume, an online application, copies of all transcripts, and letters of recommendation. Some programs recommend having a GPA of at least 3.0 in previous college work. Most programs require students to have at least a bachelor's degree before gaining entry to a graduate certificate program. Admission requirements vary by program, as some only require the student to have an undergraduate degree, complete an application, and submit transcripts. Typically, programs assume that students have limited knowledge of digital media prior to beginning a certificate program, so there are usually no portfolio requirements.
Students can complete about 12 credits in online graduate certificates in digital media as a way to boost their career opportunities or further enhance their skills. Common courses might be offered in the related areas of digital media strategy, law, SEO, social media, and analytics.