Online Graduate Certificate Programs in Online Marketing

Nov 01, 2019

For persons who are interested in online marketing programs, there are numerous online graduate certificate programs that are dedicated to online marketing, which is more commonly known as digital marketing.

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Digital marketing is a growing field in which persons use online platforms to influence consumers' buying practices. Graduate certificate programs in digital marketing are designed to help students learn about the intricacies of the craft and how they can be used to advance their career path. This article will provide an overview of the courses that are generally included in online graduate certificate programs concentrated on digital marketing.

Overview of Courses Generally Included in Graduate Certificate Programs for Digital Marketing

Graduate certificate programs in digital marketing can contain up to five courses, a few of which are detailed below.

Digital Marketing

In programs focused on digital marketing, these are the kinds of courses that form the basis of the curriculum. In some cases, the courses will also include information on marketing campaigns from a digital standpoint. Students can expect to learn how to create digital content and how to interpret the performance results from a marketing strategy.

Relationship Marketing and Management

In digital marketing, building a relationship with the intended consumer is paramount. Courses that deal with this will cover topics such as customer loyalty and retention. Students will also learn about the strategies that are necessary to manage consumer relationships over a period of time.

Aspects of Media

When it comes to marketing, students need to learn about social, digital and new media. The courses that cover this topic can expose students to the use of blogging, podcasting, and webcasting in the context of digital marketing. After completing these courses, students should be able to build a company's brand awareness and get through to a target audience.

Marketing Strategies

Being proficient in digital marketing requires the use of effective marketing strategies. These types of courses may deal with digital marketing in general or focus on a particular area such as mobile marketing. When enrolled in these courses, students may learn the practical aspects of a marketing campaign as well as how to choose a strategy in a competitive environment.

Digital Analytics

These are the kinds of courses that focus on measuring information to identify trends. By completing these courses, students should not only be able to identify current trends but also predict those of the future. These courses also teach students to determine when a marketing strategy has been successful so they can contribute to marketing and production decisions.

General Admission Requirements for Graduate Certificate Programs in Digital Marketing

Prospective students for a graduate certificate in digital marketing must have an undergraduate degree from an accredited college or university. While there are no specifics on the field of the degree, the applicant must sometimes have a minimum GPA of 2.0. When applying online, applicants may need to submit school transcripts, an essay, and a current resume. Most of these graduate certificate programs don't ask for GRE or GMAT test scores. Applicants who are not native English speakers may be required to submit passing scores in an English Language proficiency test.

There are numerous online graduate certificate programs in digital marketing that can have as many as five courses. The minimum requirement for these programs is a bachelor's degree from an accredited college or university.

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