Online Healthcare Marketing Certificate Programs

Apr 30, 2020

General Information on Online Healthcare Marketing Certificates

Online healthcare marketing certificate programs are offered to current healthcare and marketing professionals, training them to create positive customer interactions. A certificate's curriculum covers the application of marketing concepts and tools to help a healthcare organization meet its organizational goals. These programs are beneficial for those employed in executive and managerial positions in a range of healthcare organizations, such as pharmaceutical companies, allied healthcare facilities, hospitals, and biotech firms. Online certificate programs in healthcare marketing might also be offered under names such as pharmaceutical and healthcare marketing, visual and digital health communication, and so on. These certificates are usually offered at the post-master's or graduate levels.

Online healthcare marketing certificate programs do not lead to any particular certification, but they can provide you with advanced skills and knowledge in the field to help you in your career. A few of these certificate programs allow the transfer of credits from the certificate to a corresponding master's degree. Certificate program length varies depending on the program; they can be nine weeks long or even 8-12 months long. These programs can be pursued completely online, and some of them also offer hybrid and face-to-face formats along with the online format.

Requirements for Online Healthcare Marketing Certificates

Online healthcare marketing certificate programs entail courses like healthcare strategies, healthcare marketing research, healthcare ethics, and brand development. These courses can be pursued at a flexible pace.

Information and Requirements

The minimum requirement for admission to these certificate programs is a bachelor's degree from an accredited institution. You might have to submit college transcripts, letters of recommendation, a resume, and personal statements at the time of admission. Schools that offer online certificate programs in healthcare marketing might require a minimum grade in each course in order to earn the certificate.

Common Courses

U.S. Healthcare Systems

This course provides students with a detailed understanding of various components of the healthcare system, including its stakeholders, organizational structure, and operations. The course might also deal with patient safety and quality, healthcare ethics, health management, and health communication. Some courses delve into the impact public policy has on healthcare systems financing and coverage decisions.

Healthcare Strategies

A course on healthcare strategies focuses on the techniques and tools used by healthcare industries to engage their stakeholders and meet their needs. The course might focus on the challenges faced by these industries on managerial and structural levels. The course might also examine the role of social media in marketing, with a focus on the benefits and challenges of this realm.

Healthcare Marketing Research

A course on healthcare marketing research focuses on the basic stages of research and the different kinds of data sources used to develop marketing campaigns and communication strategies. The course might deal with qualitative research, quantitative research, and research design as well as methods for creating questionnaires, collecting samples, and data analysis. The course might also help students understand the use of data in decision making.

Career Outlook after Earning a Certificate in Healthcare Marketing

Administrative healthcare and marketing positions typically require at least bachelor's degree. An online certificate program in healthcare marketing can supplement this education by providing these professionals with the advanced skills necessary to create marketing campaigns specifically for the healthcare field. The certificate can also be helpful for jobs in the telehealth sector.

According to the U.S. Bureau of Labor Statistics (BLS) data for 2019, the average annual wage earned by marketing managers was $149,200. These professionals could experience an 8% job growth between 2018 and 2028, which is faster than average.

Online healthcare marketing certificate programs are suitable for individuals in managerial roles who wish to develop their ability to create digital and traditional marketing campaigns. These programs can be pursued fully online and offer courses like healthcare strategies, healthcare marketing research, and healthcare ethics.

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