Online Marketing Strategist: Job Description & Salary

The popularity of the Internet makes it an important way of promoting products and services. This has produced demand for online marketing strategists. This article explains what they do and how to become one.

Career Definition of an Online Marketing Strategist

Online marketing strategists are responsible for developing advertising campaigns for the Internet. They are involved in creating a promotional strategy and may produce content or oversee the production of content that will be used to market goods or services. Depending on the size of the company that they work for they may also be responsible for posting the advertisements and promotional content.

Other tasks they may perform can include updating a client's website. One of their goals is to ensure that search engines will pickup the material they post online so that they can generate the highest amount of traffic to their websites and promotional information. They may also develop marketing plans for promotional emails and monitor the client's social media accounts to ensure that they build and maintain the image they desire.

Educational Requirements Bachelor's Degree
Job Skills Strong communication skills, ability to multitask, organizational skills, editing skills, familiarity with social media platforms
Median Salary (2017)* $60,581 (for all marketing strategists)
Job Outlook (2014-2024)** 9% (for all advertising, marketing and promotions managers)

Sources: *PayScale, **U.S. Bureau of Labor Statistics

Required Education

In order to pursue a career as an online marketing strategist applicants typically need to have a bachelor's degree in a relevant field. Employers may prefer those who have studied marketing, journalism, public relations or a similar subject. Completing courses in business may be an asset.

Required Skills

Online marketing strategists may oversee several marketing campaigns at the same time so they need to be organized and capable of prioritizing their work, meeting deadlines and multitasking. Since they may also work as part of a team or interact directly with clients they need to have strong communication skills. Online marketing strategists should know how to use social media sites and be capable of crafting material that will maximize the client's profile and ensure their content has a high ranking on search engines. The ability to write and edit content is also important in this career field since online marketing strategists will produce ad text, modify website text and post on social media as part of their duties.

Career and Salary Outlook

According to PayScale, marketing strategists earned a median annual salary of $60,581 in 2017. Since the U.S. Bureau of Labor Statistics (BLS) does not have a separate listing for online marketing strategists, information about the job prospects in this field is taken from the report for advertising, marketing, and promotions managers. The BLS reports that these managers were expected to see a 9% rate of job growth from 2014 to 2024. This figure is slightly faster than the national average for job growth for all occupations during this time period. Those who are working online will experience a higher rate of demand.

Related Careers

Those who are interested in a career as an online marketing strategist may be most interested in producing written promotional content. Those individuals may also be interested in becoming a copywriter or public relations manager, since these professionals spend a lot of time writing material. Aspiring online marketing managers may also be interested in pursing a career as an advertising director and helping create and develop promotional campaigns that are used on different types of media such as television and radio. You can learn more about these comparable careers by following the links provided below.


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