Individuals interested in careers leading sports-related organizations can find online options for graduate programs in sports management. These programs blend aspects of business, economics, law, and media relevant to the sports industry. Depending on the nature of the curriculum, programs may lead to a Master of Science or a Master of Education degree.
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Online Sports Management Graduate Program Information
Curricula for sports management graduate programs draw from multiple disciplines to give students a background in theories applicable to the field and practical strategies in marketing, management, and finance. These programs usually require 30 to 45 credit hours, and courses like the following may be available in sessions lasting about six to ten weeks.
Marketing strategies relevant to sports organizations are usually covered in these programs. Classes in sports marketing may be offered in an online seminar format and cover communication and promotion techniques aimed at reaching consumers. Students explore the impact of public relations and social media on sports organizations. Specific topics include licensing, marketing plans, market research, and branding.
Ethics in Sports Management
Aspiring sports managers in these programs usually receive instruction in the ethical dimensions of the field. Ethics classes analyze ethical frameworks applicable to sports management issues and review recent ethical dilemmas within sports. These classes also aim to prepare students to use ethically sound management practices when working with coaches, players, supporters, and other stakeholders.
Sports Management Finance
As a key aspect of management, finance classes are included in most sports management graduate programs. These courses examine the budgeting and financial performance of sports organizations. Students learn accounting concepts and how to conduct feasibility studies. Specific topics usually include fiscal control, impact studies, ownership, and facility financing.
Leadership in Sports Organizations
Students examine leadership theories and aspects of organizational behavior in these classes. To help equip graduate students to become effective sports managers, leadership classes emphasize concepts related to professional development, motivation, and communication. These courses usually cover topics including staffing, organizational culture, goal setting, and conflict.
Legal Issues in Sports Management
Graduate-level sports management programs usually cover legal issues particular to the field at both amateur and professional levels. Students learn practical approaches to handling legal challenges faced by sports organizations. Specific topics include torts, contracts, antitrust, collective bargaining, licensing, and labor laws. These classes may also cover ethical dimensions of legal decision-making in the field.
Online Sports Management Graduate Program Admissions
Applicants to online graduate programs in sports management should submit transcripts showing an earned undergraduate degree from accredited college or university, and some schools prefer an undergraduate GPA of 3.0 or higher. Most programs require letters of recommendation and a statement of purpose outlining an applicant's strengths, goals, and experience in the field. For some programs, prospective students will need to take the GRE, submit a resume, and conduct an admissions interview. Some online sports management programs may also prefer applicants who have prior professional experience.
Graduate programs in sports management are available online for students interested in leading sports-related organizations. These programs include relevant courses in fields including management, finance, marketing, and law.