Overview of Online Certificates in Wine Business Management
A wine business management certificate program is ideal for professionals who want to start a career in the wine industry and even for individuals who already have years of wine industry experience. Winemakers, as well as owners or managers of vineyards, food and hospitality establishments, and tasting rooms, are among the audience for this program. Despite the fact that these programs typically can be completed in a year or less, many of the skills and knowledge needed to effectively run a vineyard or winery can be learned by taking the courses. However, because wine business management is a highly specialized field, few online programs are available.
Generally, schools do not require students to possess a bachelor's degree to qualify for a wine business management certificate program, but they may specify the need to have taken a prerequisite math course. These online programs may or may not grant university credits, and some grant continuing education units (CEUs).
Wine Business Management Certificate Requirements
A wine business management certificate program teaches students the finance, management, and business aspects of the wine trade. While most classes are delivered online, some courses may require students to travel on certain days. The curricula are designed for working professionals.
Information and Requirements
Although there is no strict degree requirement for students who enroll in this program, some schools acknowledge individuals with prior work experience in wine business management. They may allow such individuals to enroll in advanced courses and skip the program's introductory classes. Once students begin their coursework, they have five months to one year to complete their studies. For credit-based programs, around 20 credits are needed to finish. Many programs require only completion of coursework for students to graduate.
For online classes, students need a desktop or laptop computer and a stable, high-speed internet connection. Some schools advise their students to provide their own transportation and lodging during class trips or residential weekends.
Information on Wine Business Management Certificate Programs
Certificate programs in wine business management are typically not credit-based; instead, the curriculum may be divided into consecutive modules or courses. However, whether these programs are for credit or not, they likely follow a schedule set by the providing school (i.e., they are not self paced).
In general, the curricula address key aspects of wine business management. First, students are introduced to the wine industry, with lectures on the costs, risks, and quality assessment involved in starting and maintaining a vineyard and winery. The business component tackles current issues in the wine trade, including distribution and regulation, as well as marketing approaches. Finally, the management component deals with managing a business, human resources, and finances.
Lectures may be conducted as online conferences or provided as recorded lessons. Course requirements can include assignments, projects, group discussions, and papers. Some programs also require students to create a wine-oriented business plan as a way to evaluate their overall progress. Students are granted access to online portals that may provide tutoring or other forms of guidance. Textbooks and other course materials are available to purchase on the school websites.
Career Outlook for Wine Business Management Certificate Holders
The wine industry accommodates many kinds of professionals, from business owners to hospitality staff. Food service managers, sales representatives, and bartenders are among the professionals who can benefit from a certificate in wine business management.
The U.S. Bureau of Labor Statistics (BLS) lists the yearly median salaries of these occupations, with industrial production managers earning the most at $105,480, as of May 2019. Wholesale and manufacturing sales representatives earned $63,000, and food service managers earned $55,320. The food service manager occupation is projected to grow 11% from 2018-2028, while employment for industrial production managers and sales representatives is less likely to increase, with employment growths of 1% and 2%, respectively.
A certificate in wine business management can be earned online by completing courses on the wine industry and its commercial aspects. These certificate programs can be finished in a year or less.