Personal Image Consultant: Job Description & Salary

Personal image consultants help people and companies conduct themselves in a way that will create a favorable impression. This article looks at their specific duties and the type of training that can prepare individuals for this career.

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Career Definition of a Personal Image Consultant

Personal image consultants help shape the impression people have of people. They determine if there are issues with how the public views their client. They then work with the client to clarify how they want to be viewed by the public. For example, a professional wrestler may have different image objectives than a politician. Once they've clarified those goals they help develop a strategy that's designed to influence the public's opinion of their client. Their primary objective is to help their client create the desired impression through their appearance and conduct.

Personal image consultants need to have a base of knowledge in fashion and etiquette. They may help their clients select appropriate outfits for events. They focus on all of the key components an individual needs to create the intended impression. A personal image consultant who is preparing an individual to meet royalty, for example, may spend time teaching them royal protocols for interacting. They may also write speeches, prepare press releases or influence the actions of their clients, such as helping them determine which events they should attend to support their image development. They need to be capable of addressing all of the factors that contribute to the impression a person makes.

Educational Requirements Bachelor's degree
Job Skills Communication skills, interpersonal skills, attention to detail, tact, time-management skills, creativity, customer service skills, mathematical skills, business skills, problem-solving skills
Median Salary (2018)* $58,435 (public relations consultants)
Job Outlook (2016-2026)** 9% (public relations specialists)

Sources: *PayScale, **U.S. Bureau of Labor Statistics

Required Education

Since personal image consultants are comparable to public relations specialists they need similar training. This involves studying public relations or a related discipline, such as communications. Public relations specialists may also benefit from some training in fashion since they may advise clients about what to wear to certain events to support their desired image.

Required Skills

Personal image consultants must have excellent communication skills so that they can effectively teach their clients how to act in specific situations. They also need to have strong interpersonal skills in order to establish a good working relationship with their clients. Tact is important because they need to be able to correct appearance or conduct issues without offending their clients. They also need business skills since they may manage their own company. Those that are self-employed need strong organizational skills and the ability to multi-task since they are responsible for many different duties.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) provides occupational data for public relations specialists, which encompasses the role of personal image consultants. From 2016 to 2026 the BLS expects public relations specialists will experience a 9% job growth rate. PayScale indicated that in 2018 public relations consultants earned median incomes of $58,435.

Related Careers

Other careers that involve creating a favorable impression of a person or thing include being a promotion designer, a copywriter or a speech writer. If a career as a personal image consultant sounds appealing then you may want to learn more about these other comparable careers via the links provided below.

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