Career Definition of Political Media Strategists
During an election, candidates running for political office may employ a political media strategist. In this role, you will be responsible for the public relations side of the campaign, which can include everything from drafting speeches to creating and posting social media content. As a political media strategist, you could work for a public relations or political strategy agency or as an independent consultant.
Your job responsibilities as a political media strategist will be specific to the type of campaign, such as a local or state one. General job duties can include assisting the candidate to develop their campaign platform and creating and distributing ads for all forms of media. You could be tasked with evaluating polling trends and constituent demographics to form an effective campaign message. You may also be tasked with contacting media agencies, such as newspapers, websites, or television stations, to obtain pricing for running campaign ads. As a political media strategist, you may be responsible for managing the digital facets of a candidate's campaign. These aspects can include email or text message distribution, overseeing website content, and assisting with creating campaign television ads.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent political acumen, strong communication skills, effective technical abilities|
|Average Salary (2018)*||$46,736 (Media Strategists)|
|Job Outlook (2016-2026)**||6% (Media & Communication Workers)|
Sources:*Glassdoor.com, **U.S. Bureau of Labor Statistics (BLS)
As a political media strategist, you will need to complete a bachelor's degree, with some in the field pursuing a graduate degree. A strong background in political or legislative campaigns, as well as marketing experience, will be helpful. You could consider joining an organization like the American Association of Political Consultants. This professional association focuses on providing political professionals with the tools they need to run effective campaigns.
An essential skill as a political media strategist is excellent political acumen. You will not only need to understand how campaigns work, but also how to effectively utilize the media. Strong communication skills will allow you to create a streamlined message for print, online, and television media. You must be able to create content that resonates with voters. You should also have effective technical abilities, such as reporting metrics for campaigns or digital media.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics does not have a category for political media strategists. As such, they could be classified under the category of media and communication workers. This category has a predicted job growth of 6% from 2016-2026, which is considered average for all categories. In March 2018, Glassdoor listed an average yearly salary of $46,736 for media strategists.
As a political media strategist, you will need to understand the political process and possess strong communication skills. Related careers can include a political campaign manager and a social media strategist.