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Career Definition of PPC Consultants
A pay-per-click consultant, also known as a PPC consultant, is responsible for helping a company promote their products or services online. You will help a company promote their brand through various digital platforms and services. In this role, you may be employed by a marketing services agency or serve as part of a company's in-house marketing team.
As a PPC consultant, your primary job duty will be to create and implement methods for advertising through social media platforms, search engines, or services like Google AdWords or Bing Ads. As such, you will draft content, source avenues for advertising, and ensure that ads are designed for maximum effect. Other job duties may include monitoring and compiling metrics on website performance, presenting management with regular progress updates, and utilizing A/B testing tools like Google's Drafts & Experiments to analyze keywords. You may also be responsible for overseeing keyword placement to ensure the company stays within budget. As a PPC consultant, you must be aware of any new online advertising trends in all areas, including social media platforms.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical skills, strong critical thinking abilities, and effective project management skills|
|Median Salary (2018)*||$41,327 (PPC Analyst)|
|Job Outlook (2016-2026)**||9% (Computer Occupations, All Other)|
Sources:*PayScale.com, **U.S. Bureau of Labor Statistics (BLS)
The role of a PPC consultant usually requires a bachelor's degree. You will want to pursue a degree in a creative field like digital media or marketing, or possibly a business discipline like advertising. Alternatively, some employers may accept relevant work experience in advertising or digital marketing in lieu of a bachelor's degree. In addition, some employers may require you to obtain certification in Google AdWords or Google Analytics.
Excellent technical abilities are an essential skill for a PPC consultant. You will need a strong background in online marketing advertisements like social media platforms and paid search results, as well as knowledge of search engine optimization techniques like keyword analysis. As a PPC consultant, you should have strong critical thinking skills in order to evaluate the effectiveness of paid advertising and develop ways to improve. In this role, you should also have effective project management skills to oversee everything from an advertising budget to service agreements with advertisers.
Career Outlook and Salary
As a PPC consultant, you can anticipate a median annual salary of $41,327. When it comes to job outlook, a PPC consultant is not covered by the U.S. Bureau of Labor Statistics (BLS); however, the BLS does have a category for 'computer occupations, all other.' This category has an anticipated job growth of 9%, which is considered average for all careers.
You can utilize your creative and technical skills in many other careers. Some options include a digital marketing specialist or an advertising traffic manager.