Comparing Product Marketers to Project Managers
Product marketers help market products to users, whereas project managers help manage projects, including times, budgets, and schedules. Though there may be some overlap, these careers differ in their salaries, job outlooks, and responsibilities. More details are below.
|Job Title||Educational Requirements||Median Salary (2017)*||Job Growth (2016-2026)**|
|Product Marketers||Bachelor's Degree||$58,361||9% (Advertising, Promotions, and Marketing Managers)|
|Project Managers||Bachelor's Degree||$72,095||7% (Managers, all other)|
Sources: *PayScale.com, **U.S. Bureau of Labor Statistics
Responsibilities of Product Marketers vs. Project Managers
A company's goal is typically to generate revenue and meet the demands of any shareholders, and they have product marketers and project managers to help them. Professionals in both of these careers may move from project to project as new items are developed. Both typically hold a bachelor's degree; majors such as advertising, marketing or business are useful for these positions. Product marketers help companies determine how well their new goods or services will sell. Project managers, on the other hand, monitor the creation and building of various consumer goods and constructions. It is possible, however, that individuals in these careers could work together on a project.
Product marketers are responsible for determining the demand for a product or service. The process includes meeting with department heads and stakeholders to create a marketing strategy, which may include promotional material and product demonstrations. Marketers also determine the target markets who are most likely to buy what the company is offering. They meet with potential customers to show them prototypes or presentations that review the features of the product.
Job responsibilities of a product marketer include:
- Helping with advertising campaigns and negotiating contracts with radio shows, television stations, or other media
- Studying competitors to keep products and pricing more appealing to customers
- Working with the sales team to inform them on how to best sell the product or service
- Following market trends and determining how well the new products are selling
- Creating marketing materials to market the product to users
To set and monitor the budget for product development, software design, or even construction, project managers meet with clients and company leaders. Together, they determine what the outcome of the project will be, as well as align the goals with those of the organization. Additionally, the project managers set deadlines and schedules, giving team members a timeline to shoot for. During the project, they also get to know the team and what motivates them, ensuring they have the money, bonuses, and time they need.
Job responsibilities of a project manager include:
- Writing a detailed document, much like a contract, that outlines the specifications of the project and is signed by themselves and the company leaders
- Pointing out any risks in the project plans to clients and stakeholders
- Caring for setbacks, including equipment malfunction, to keep the workflow moving forward
- Locating the resources necessary for the project, such as employees and materials
- Managing the timeline, budget, and process of the project
Since public relations managers deal with media and branding, not unlike product marketers, you may want to research this career path as well. Additionally, financial managers and project managers both deal with company goals and increasing revenue, so considering both could be beneficial.