Entry-Level Public Relations Jobs
The field of public relations is concerned with the management and development of positive relationships between organizations or companies and consumers. Individuals who are interested in working in the world of public relations will likely have to start their careers in an entry-level position. There are a wide variety of entry-level jobs to choose from that involve public relations in some way, giving individuals many options to choose from depending on their interests and goals. We will look at five different entry-level public relations jobs in greater detail below by discussing salary statistics and job descriptions.
|Job Title||Median Salary (2016)*||Job Growth (2016-2026)*|
|Copywriter||$48,477 (2018)**||8% (for all writers and authors)|
|Public Relations Specialist||$58,020||9%|
|Publicist||$44,416 (2018)**||9% (for all public relations specialists)|
|Meeting, Convention, and Event Planner||$47,350||10%|
Sources: *U.S. Bureau of Labor Statistics, **PayScale
Information About Entry-Level Public Relations Jobs
Copywriters are writers who generally work in the advertising field and are responsible for creating content to promote various products and services. For example, a copywriter working for a skincare company would be in charge of writing attention-grabbing and accurate product descriptions that explain the details about the product to encourage potential customers to make purchases. Usually, these positions are open to writers who have little or no professional writing experience. To become a copywriter, you will typically need a bachelor's degree in a field like English or communications.
Public Relations Specialist
Many companies and organizations employ public relations specialists, who typically have a number of responsibilities related to making sure that consumers is putting out a consistent message and image to the public. Some of their duties may include writing speeches, setting up interviews with media publications and broadcasts, writing press releases, and handling all media questions and inquiries to ensure that the company maintains their image. These positions are generally open to graduates who may not have a long history of job experience, though applicants who have completed related internships may be viewed more favorably. To become a public relations specialist, you will typically need a degree in public relations, communications, or business.
A publicist is another type of public relations professional who focuses more on making sure that their client, whether it be an individual or a company, is receiving positive public attention on social media, in print media, and in interviews. They may be responsible for helping their clients interact with the public online, scheduling interviews with magazines and television broadcasts, and reviewing public statements the client wishes to share with the public. To become a publicist, you will typically need a bachelor's degree in communications or public relations. These jobs are often open to individuals with no experience.
As a fundraiser, you will work on the behalf of a company or organization and will be responsible for securing donations and funds so that the organization can accomplish its goals and meet its financial obligations. Some of your responsibilities may include planning fundraising events, like charity dinners, or meeting with potential donors to discuss how their money will be used in the organization. It is possible to secure an entry-level job as a fundraiser, though it will be helpful if you have internship experience in a related field while in college. To become a fundraiser, you will usually need a bachelor's degree in a field like public relations or communications.
Meeting, Convention, and Event Planner
Meeting, convention, and event planners are responsible for planning different types of events, from large business meetings and conventions to personal events like weddings and parties. These planners may work within an organization that regularly has large events that require a full-time planner, on the behalf of a venue like a hotel or convention center, or for an event-planning service. Regardless of where they work, event planners are responsible for making sure that the reputation of their organization remains positive, whether that be by making sure clients have a positive experience or that guests of the event enjoy themselves. Some of their responsibilities may include managing event budgets, scoping out perspective venues, understanding a client's vision for the event, and coordinating details for things like catering, accommodations, and transportation. Planners typically have a bachelor's degree in a field like communications, hospitality, or business.