Colleges and universities in the state of New York offer public relations graduate programs that enable individuals to gain the skills and acumen to engage in professional public relations practice. These programs are commonly available at the master's degree level.
Public Relations Graduate Programs in New York
Several schools in New York offer public relations graduate programs that prepare individuals to work across the public relations spectrum. The coursework helps students refine their skills in critical thinking, strategic writing, and using technology to enhance public relations practice. Courses offered in public relations graduate programs include public relations principles, storytelling, crisis communication, digital communication, ethics, media law and media relations. Students may also explore public relation campaigns, reputation management, research, strategic writing, and understanding audiences. The following are a few examples of schools with master's degree programs in this field.
Located in upstate New York, Buffalo State is a public university that offers a part-time Master of Science in Public Relations. This program is offered online. Students must complete 33 credit hours of coursework consisting of seven required courses, including an internship, and four electives. Students must also complete a master's project in which they design and implement a public relations campaign.
Hofstra is a private non-profit university located in Hempstead, New York. The school offers a Master of Arts in Public Relations that requires 36 credit hours to complete. The program is flexible, allowing students to study during the evenings, on Saturdays, or online. Students can complete the Saturday program in 16 months, and the evening (weeknight) program can be completed in four semesters. Along with the core courses typically offered in public relations master's programs, students can add a marketing concentration by taking three marketing courses. A capstone project is required where students participate in a team effort to develop a multimedia marketing campaign for a non-profit agency. An internship and an independent study course are also offered as electives.
Iona College is a private institution in New Rochelle, New York. The public relations graduate program at Iona requires 36 credit hours for completion and leads to a Master of Arts. In addition to core cores and electives, students may choose to write and defend a thesis, or take a comprehensive exam and write a 10-page paper to meet graduation requirements. Degree candidates must have at least a 3.0 GPA to graduate, and they have five years to complete the program.
New York University
Located in New York City, New York University is a private non-profit university that offers a Master of Science in Public Relations and Corporate Communication at the NYU Midtown Center and online. Students may choose a concentration in corporate and organizational communication or public relations management. In addition to core courses and concentration area courses, each candidate for graduation must complete a capstone project to study a problem or issue in public relations. The project requires faculty approval, and it should result in a worthwhile contribution to the field. The program requires 42 credit hours for completion, and students can study full-time or part-time.
Syracuse University, a private research institution in upstate New York, offers a Master of Science in Public Relations with a professional track that requires 40 credit hours and a thesis track that requires 40.5 credit hours. Students choosing the professional track complete a culminating experience where they work full-time in a professional setting for at least eight weeks. Students in the professional track must keep a journal of the experience and complete evaluations during and at the completion of the program.
Admission Requirements for Public Relations Graduate Programs
Admission requirements for public relations graduate programs align with general graduate school admission criteria. Applicants must have a bachelor's degree from an accredited college or university. They must submit official transcripts, GRE or MAT scores, Test of English as Foreign Language TOEFL scores (for international students), letters of recommendation, and an essay or personal statement. Public relations graduate programs may also have additional requirements, such as writing samples, resumes, and portfolios.
A public relations graduate degree, typically a master's, is a valuable credential for professionals in many fields. Media relations, reputation management, and crisis communications are all skills learned in public relations graduate programs and are useful for anyone who is responsible for communications in the business, education, healthcare, and nonprofit sectors.