Public Relations Opportunities for Advancement

Professionals in public relations play an important role in ensuring that a business is maintaining an appropriate public image. Those employed in public relation careers have many options available for advancement. Read on to learn about some of the opportunities available.

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Career Growth Within Public Relations

Public relations specialists work to ensure the public possesses a positive attitude about their business. They connect with the media and the public in writing and through speeches and interviews. As seasoned communicators, these professionals may seek further opportunities to utilize and develop these skills. Some may seek promotion and management experience within their industries as a public relations manager or an advertising manager. Others may wish to build connections with clients and vendors as a relationship manager, or may pursue further education to become a lawyer. Some information about these options is presented below.

Job Title Median Salary (2017)* Job Growth (2016-2026)* Education Requirement
Public Relations Manager $111,280 10% Bachelor's degree
Advertising Manager $123,640 10% Bachelor's degree
Relationship Manager $65,481 (2018)** 10%(public relations managers) Bachelor's degree
Lawyer $119,250 8% Juris Doctorate degree

Sources: *U.S. Bureau of Labor Statistics (BLS), **PayScale

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Career Information

Public Relations Manager

Public relations specialists typically work to manage the external relationships between their businesses and the public. One way to advance their career would be to become a manager of the public relations department. Public relations managers build relationships with the media and respond to inquiries regarding company issues. They may participate in advertising development for the corporation. Familiarity with various media platforms is required. Public relations managers also oversee the work of other individuals in the public relations department. Public relations managers typically hold a bachelor's degree. They may seek certification through the Public Relations Society of America.

Advertising Manager

Public relations professionals play an important role in monitoring and managing the public face of their companies. Some individuals may wish to use this experience to move into a role as an advertising manager. Advertising managers create plans that will create interest among consumers in buying a product or service. They ensure that advertising materials are delivered to specifications and are visually appealing and factually accurate. These advertising campaigns typically span a wide range of media, including TV, online, and print advertising. Advertising managers usually possess at least a bachelor's degree, and have experience with advertising campaigns.

Relationship Manager

Public relations specialists possess excellent communication skills. One way to advance this ability might be to move into a position as a relationship manager. Relationship managers support adequate communication between a business, its vendors, and its clients. They may focus on business relationships or client relationships. These managers ensure that the business maintains a positive image. They may also play a role in recruiting new clients for a business. Relationship managers typically have a bachelor's degree and are familiar with technical terminology used in a business.


Those who are engaged in the public relations field have excellent experience in managing print and spoken information to portray a positive image for their business. Those who are able to manage information in this fashion may consider becoming a lawyer. Lawyers research and interpret state and federal laws on behalf of their clients. They make arguments, both orally and in written form, to support their client's position on a matter. Lawyers prepare various formal legal documents. To become a lawyer, one would be required to attend law school to earn a Juris Doctorate, which typically takes three years. After law school, passing the bar exam in the state of practice is required.

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