Comparing Regional Managers to Regional Directors
Regional managers are involved in the daily operations of a business, including employee issues, while regional directors are more involved in developing policies for organizations. They may have similar end-goals of maintaining success, but they differ in their yearly earnings, job growth expectations, and general duties.
|Job Title||Educational Requirements||Median Salary (2017)*||Job Growth (2016-2026)**|
|Regional Managers||Bachelor's Degree||$79,250 (Regional Sales Manager)||7% (Sales Managers)|
|Regional Directors||Bachelor's Degree||$99,968 (Regional Sales Director||9% (General and Operations Managers)|
Sources: *Payscale, **U.S. Bureau of Labor Statistics
Responsibilities of Regional Managers vs. Regional Directors
Both regional managers and directors are charged with knowing and adhering to the organization's mission. Regional managers have a hands-on role when it comes to visiting individual businesses in their area and ensuring goals are being met. Regional directors, however, are responsible for updating an organization's policies as they relate to their geographical areas. Both work in office settings and may spend some time traveling to stores or local chapters.
Regional managers usually oversee multiple businesses within a designated geographical area, including gas stations and retail stores. Within each location, they ensure the policies handed down by corporate are adhered to on a regular basis. They also set sales quotas based on customer shopping behavior and market demand. To determine the effectiveness of employees, as well as the success of certain products, these managers analyze data from sales reports. In an attempt to increase sales, they determine which items to discount and design special sales, such as buy-one-get-one. The responsibility of training employees on various sales techniques and product knowledge also falls to regional managers.
Job responsibilities of a regional manager may include:
- Hiring skilled staff who will drive sales
- Understanding the customer experience by speaking to them
- Ensuring the establishments are organized and products are displayed according to corporate guidelines
- Complying with human resource policies, such as approving of time off and submitting insurance claims
Regional directors may be voted in or chosen by a national president to serve for a certain period of time and often work closely with an organization's president and vice president. A major part of their job could be to develop procedures, and they may also chair national committees made up of state and area representatives that meet at regular intervals. They often provide quarterly, semi-annual, and annual reports on the activities of the organization. These reports could include evaluations of the programs and services provided by the organization.
Job responsibilities of a regional director may include:
- Staying active on the organization's official social media platforms
- Resolving grievances among committee members and members of the organization
- Promoting chapter officers
- Developing a relationship with charities and other groups in the region that can help the organization meet its goals
Before fully committing to a career as regional manager, you could also consider a future as an account manager, since both focus on retaining customer loyalty. Both regional directors and chief financial officers help a company reach its fiscal goals, so you could also consider that option.