Comparing Sales Managers to Marketing Managers
Sales managers and marketing managers both supervise groups of employees but take on very different roles in their occupation. Sales managers are responsible for managing the employees in charge of selling a product or service, while marketing managers focus on gauging the demand for these goods. Learn more about how these managers oversee employees, the specific skills they might need, and their strategies for selling products.
|Job Title||Education Requirements||Median Salary (2016)*||Job Growth (2014-2024)*|
|Sales Manager||Bachelor's degree||$117,960||5%|
|Marketing Manager||Bachelor's degree||$131,180||9%|
Source: *U.S. Bureau of Labor Statistics
Responsibilities of Sales Managers vs. Marketing Managers
Sales managers and marketing managers both work to supply customers with a product or service but in very different ways. Marketing managers oversee strategies for getting new products and services to potential customers. Sales managers use data and training in an effort to better equip sales associates to reach their department's sales goals. Both types of managers focus on analyzing sales projections and the market.
Sales managers examine sales statistics, come up with strategies to gain additional customers, and assist staff with training opportunities. Sales managers also work to find ways to improve how products and services sell based on existing sales data and customers' preferences. These managers must have exceptional leadership skills to motivate their sales staff as well as great communication skills. They must also be able to analyze the effectiveness of any sales strategies they try out. Sales managers may travel frequently to meet with dealers and distributors and may need to work long hours that include evenings or weekends.
Job responsibilities of a sales manager include:
- Assisting customers who have complaints
- Determining a product's profitability
- Setting goals for staff
- Hiring and training staff
- Working with other departments
Marketing managers determine which products and services should do well based on survey results, customer buying trends, and other market research data. They must have great analytical skills to properly read and understand the data collected and to create marketing strategies based on that information. They must also be exceptionally creative when developing new products and services that will gain new customers. Marketing managers need excellent organization skills to manage assigned budgets and deadlines. Travel may be necessary in order to meet with potential clients.
Job responsibilities of a marketing manager include:
- Creating marketing plans
- Negotiating distribution contracts
- Deciding on pricing
- Hiring and training staff
- Coordinating with public relations, sales, and product development departments
An alternative career for those interested in becoming a sales manager is a public relations manager. These professionals share some of the same duties, such as supervising staff; however, public relations managers focus on creating a successful public image for a client rather than selling products. Aspiring marketing managers might consider a careers as financial managers, which also involves analyzing data to maximize profit for an organization.