Career Definition of a Sales Training Manager
Sales training managers have the responsibility of providing training to sales staff. Their goal is to provide effective training that will enable sales staff to improve sales figures and meet sales targets. They start out by gathering data that can help them understand how effective current sales strategies are. They interact with other managers and identify areas for improvement. Once they've established a clear focus for the training they begin to work on producing a training program.
Sales training managers create the curriculum for their training programs. They also establish a budget for training. They may be involved in training employees directly or they may be responsible for instructing specialists who use the curriculum to train sales staff. Those who work with a team of specialists will also be responsible for assigning them duties and overseeing their work. Sales training managers are also responsible for determining ways to evaluate the training programs they produce. They gather data after training has occurred and use that to determine if the program needs to be modified. They continue to monitor sales staff to see which aspects of their performance have improved and which areas still need work. In some cases they may provide in-person training, which may involve traveling to different locations. They may also provide training through the Internet to reach as many staff members as possible at the same time.
|Educational Requirements||Bachelor's degree|
|Job Skills||Analytical skills, organizational skills, leadership skills, interpersonal skills, instructional skills, communication skills, teamwork skills, decision-making skills, mathematical skills, computer skills|
|Mean Salary (2020)*||$66,189|
|Job Outlook (2018-2028)*||8% (training and development managers)|
Sources: *Glassdoor, **U.S. Bureau of Labor Statistics
A bachelor's degree is required to become a sales training manager, along with relevant practical work experience. It can be helpful for sales training managers to take courses in education and they may also benefit from taking courses in marketing or business. Since they focus on training sales staff they need to have an understanding of effective sales strategies. Some employers may prefer applicants who have a master's degree.
Sales training managers must have strong analytical skills because part of their job involves reviewing information that's used to inform their training programs. They must have good decision-making skills so that they can determine the best way to address gaps in training or areas for improvement. They also need communication skills and organizational skills to develop effective training materials. Computer skills are used to run software and produce documents, and sales training managers may also offer training online. Mathematical skills are used to produce budgets.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) categorizes sales training managers under the listing for training and development managers. From 2018 to 2028 the BLS expects them to see a 8% rate of job growth. Glassdoor reported that in 2020 sales training managers enjoyed an average annual income of $66,189.
Sales training managers need relevant work experience, which can be gained through other training or management roles. The links here connect to information about career options that can help prepare individuals for a future as a sales training manager.