Career Definition of SEO Consultants
SEO consultants specialize in evaluating an organization's website, including incoming website links, and offering methods to implement that will net higher search engine results. These consultants may be self-employed or work directly for a marketing services agency. SEO consultants typically work full-time in an office environment.
Job duties for SEO consultants may include performing research to determine applicable website keywords, making sure all website pages have mobile optimization, and sourcing and executing ways to increase link building. These consultants may utilize services like Google Analytics to perform tests and create reports. They may also perform tests to determine trends and increase return on investment (ROI) in paid searches.
SEO consultants may assist with improving content on landing pages, as well as creating and executing social media strategies. These consultants may also produce reports for organizational management on website activity. They may also be responsible for creating budges and monitoring project expenses. SEO consultants can provide assistance in producing test plans, often acting as a website tester.
These consultants may conduct website audits on issues like crawl errors, indexing, and manual penalties. They may also guarantee that all website pages align with overall business goals, as well as compliance policies. SEO consultants can provide colleagues with information on client successes and losses.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical abilities, strong communication skills, and effective analytical abilities|
|Median Salary (2017)*||$43,408 (SEO Specialist)|
|Job Outlook (2016-2026)**||9% (Computer Occupations, all other)|
Sources: *PayScale.com, **U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree to work as an SEO consultant. A strong background in online marketing and web analytics will be beneficial. Interested individuals can seek membership in a professional organization like SEMPO. The organization is geared toward marketing professionals in the SEO industry and offers education and research opportunities for members.
SEO consultants will need excellent technical abilities in order to effectively perform their job duties. Applicable technical knowledge or skills can include Google Analytics, keyword research tools like SEMRush, and coding utilizing CSS or HTML. SEO consultants should have strong communication skills to collaborate with personnel like search engine developers and social media personnel and to interface with clients. These consultants should also have effective analytical abilities in order to successfully evaluate website data and implement solutions.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) collects information on 'search marketing strategists,' which are a part of 'computer occupations, all other.' The BLS estimated a 9% growth for this broad category during 2016-2026, which is about as fast as average for all occupations. In December 2017, PayScale.com reported a median annual salary of $43,408 for SEO specialists.
Individuals considering a career as an SEO consultant might also be interested in one of the related careers highlighted below. They offer candidates the opportunity to utilize their skills in other marketing or advertising positions.