Career Definition of a Social Media Account Executive
Social media account executives create content on a variety of social media platforms, such as Twitter or Instagram, that is intended to promote their clients' products or services. Their work involves communicating with clients regularly, identifying clients' goals and determining how to achieve those goals. They may help shape marketing plans, write or produce material and post content online as part of their duties. Social media account executives must constantly stay on top of current trends in order to keep their clients' services, as well as their own, competitive and relevant.
Social media account executives may also focus on expanding their client lists. They are responsible for using social media and other marketing strategies when attracting more clients that they can work for. Some social media account executives also work with public relations departments, brand managers or others involved with marketing strategies.
|Educational Requirements||Bachelor's degree|
|Job Skills||Skilled at using multiple forms of social media, search engine optimization skills, organizational skills, exceptional communication and customer service skills|
|Median Salary (2017)*||$51,259 (account executives)|
|Job Outlook (2014-2024)**||9% (advertising, promotions and marketing managers)|
Sources: *PayScale.com; **U.S. Bureau of Labor Statistics
Most employers expect social media account executives to have a bachelor's degree. Since this is a career that relies on public relations, communication and marketing, ideal candidates should major in these areas. Those who pursue work as a social media account executive also need to have strong computer skills and may benefit from taking courses in social media marketing.
Social media account executives may spend a lot of time posting content on the Internet and then evaluating the response to that content, so they need to have strong computer skills and knowledge of social media platforms. They also need to be capable of effectively producing content that will achieve their clients' goals, and should be able to keep all of their clients' information organized. Search engine optimization skills are important in this career, since they will help increase traffic to their clients' content. Since social media account executives also spend a lot of time communicating with clients, they need excellent customer service skills.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not have a separate listing for social media account executives, but, based on their duties, social media account executives can be compared to advertising, promotions and marketing managers. This career field is expected to see jobs increase at a rate of 9% from 2014 to 2024. PayScale.com reports that account executives earned median annual salaries of $51,259 in 2017.
If being a social media account executive sounds appealing, you may be interested in a number of other careers that encompass similar duties and skills. The articles linked here provide information about what advertising directors, marketing managers, social media analysts and public relations managers do. All of these careers share a focus on promoting clients, products or services.