Career Definition of a Social Media Account Manager
A social media account manager combines aspects of the work that marketing managers and public relations specialists do in their regular duties. Some employers may have social media account managers focusing on creating and implementing a social media marketing campaign. They may also be responsible for monitoring how the public views their company or client. Their work can include tracking the progress of social media campaigns to determine if they're achieving their intended goals. Gathering and reviewing data may be part of those tasks, while developing and implementing promotional campaigns involves utilizing creative talents to effectively communicate the intended message to the right audience.
|Educational Requirements||High school diploma and bachelor's degree|
|Job Skills||Strong computer skills, knowledge of social media platforms, excellent communication skills, creativity, adaptability|
|Median Salary (2020)*||$52,027 (social media marketing manager)|
|Job Outlook (2018-2028)**||8% (marketing managers); 6% (public relations specialists)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Social media account managers combine marketing and technological skills to maintain an online image for clients. Most employers expect social media account managers to have a bachelor's degree in a relevant subject area, such as marketing. Other areas of study that these professionals may pursue include public relations and Internet marketing.
In order to be a social media account manager it's important to be familiar with social media platforms such as Twitter. Social media account managers will be required to develop marketing plans that can be used on different types of social media platforms, so they need to be creative so that they can tailor their message to the specific requirements of different social media sites. It's important that they can work effectively with visual and written content. Prior marketing experience is often preferred, and social media account managers also need to be adaptive. It's important for them to be aware of daily news stories and topics that are trending on social media so that they can adjust their promotional activities as needed. For example, if there has been a plane crash that's killed a lot of people they may want to scale back or suspend promotions for an airline.
Career and Salary Outlook
The U.S. Bureau of Labor Statistics (BLS) has listings for marketing managers and public relations specialists; these are comparable career fields that social media account managers may be classified in. According to the BLS, marketing managers should see a 9% rate of job growth from 2014 to 2024, while public relations specialists will experience a 6% rate of job growth during the same decade. In 2017 social media marketing managers earned a median annual salary of $48,475 according to PayScale.
Since social media account managers primarily work online to promote products, policies or people those interested in this career field may also be interested in pursuing work as a social media copywriter or public relations manager. Social media copywriters draft content that's used on social media for marketing campaigns while public relations managers may prepare material that is dispensed through speeches, press releases or social media. In addition to links to articles about these two similar careers there is also a link to an article about advertising professions, since the work people in advertising do is also comparable to the work that social media account managers perform.