Social Media Bachelor's Degree

With the popularity of laptops, tablets and smartphones, businesses have found a need for people with a strong background in social media. Information about bachelor degree programs in this field can be found in this article, along with some details about job growth, salaries and possible career opportunities.

Overview of a Social Media Bachelor's Degree Program

Very few bachelor's degree programs in the United States carry the name 'social media.' Many schools offer equivalent degrees, however, in communications and the media or media studies. They include coursework in economics, marketing and digital media. Below is some vital information about social media degree requirements, as well as admissions requests. You are also invited to explore several careers that might find this bachelor's degree handy after graduation.

Admissions Requirements for a Social Media Bachelor's Degree

Incoming freshmen applying to a university to pursue a degree in social media need to submit their high school transcripts or their passing scores from the GED. Schools might possibly request any other college transcripts, letters of recommendation and writing samples. To enter a degree program in social media, it might be a requirement to have successfully completed certain business and math classes in high school, and prospective students will need to submit their ACT or SAT entrance scores.

Social Media Bachelor's Degree Program Coursework

A social media bachelor's degree program will usually include courses in communication, culture and economics, along with the university's general education requirements. Other classes might include those in media introduction, writing, and contemporary business. Below are several common courses in the program:


With the ability to communicate with prospective clients growing and expanding on different platforms with each passing year, classes that expose new ways to reach customers can be found throughout this major. Some of these classes will deal with the introduction of communication types, business communications, communication techniques and creating concepts. These courses aid students in effective use of different types of social media to communicate ideas, sales and marketing findings.


Basic micro and macroeconomics courses may be required with this degree; they include the study of basic supply and demand, how government policies may affect sales, the behavior of economics and business due to labor disturbances, marketing structures, and volatility in the markets themselves. These economic classes might also embrace the globalization of the entertainment and social media markets and aid students in understanding the marketplace of movies, music, television and the effect on digital entertainment.


In this new digital age society sees and hears more and more of the news and entertainment from a wide range of digital devices beyond radios and televisions. These classes on media and society teach students about the relationships between the media and people, genders, races, and cultures. Discussions will focus of on how all of this media attention from the news to entertainment and advertising is under constant research and analysis to aid marketers in reaching target audiences, be they minorities, women, or other select groups.


The old days of reaching an audience through billboards or television commercials have passed. The new age of digital marketing is here, and students will need these courses to understand the uses of not only old style audio and video performances, but new state-of-the-art techniques used by the digital generation. Prospective degree holders will need the skills to manage the digital techniques like online streaming and multimedia presentations using computer programs such as Windows Media or Flash.


Social media degree holders will be expected by many employers to be their experts in all things digital. These marketing courses will help introduce students to the world of advertising, understanding market performance and studying proven sales techniques. Using research into the history of ad campaigns and the future of digital involvement through social media, students will gain confidence in their abilities to interpret media analysis, cultural information and online strategies to effectively communicate their message through websites, social media destinations and online rallying points.

How to Choose a Degree Program in Social Media

Potential students will want to do their research and target social media programs that offer courses geared toward the cutting edge of technology. They might also want to look for those with internships available and explore whether programs offer focus on areas of interest, such as business, communication or performance. Placement of the university could also be important, since large cities with deep business centers might be good places to find employment after degree completion.

Career Options with a Social Media Bachelor's Degree

People who hold degrees in social media will often find employment in areas of business as an advertising or marketing asset. The U.S. Bureau of Labor Statistics estimates advertising, promotions and marketing managers, for example, will grow by 9% from 2014-2024, and the median salary for marketing managers in 2016 was $131,180. Here is a list of some other related careers that graduates might find interesting:

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