Career Definition of Social Media Consultants
As a social media consultant, you will specialize in enhancing an organization's online presence across a variety of social media platforms. In this position, you will focus on areas like customer engagement, brand management, and organizational communications. By utilizing social media, you will determine what customers like about an organization and identify areas for improvement. This will also include analyzing the competition's social media presence.
A primary responsibility of a social media consultant is developing and posting content to social media sites, which may include video content. Another primary responsibility of a social media consultant could be helping to develop and oversee social media communities dedicated to an organization's brand. You will monitor the communication on these communities and respond to customer questions and complaints. Other job duties may include collaborating with marketing or sales staff to create consistent message delivery across platforms and developing methods to analyze the performance of social media campaigns. As a social media consultant, you must be aware of developments in the industry, including what competitors are doing, and be able to recommend improvements to organizational management.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent digital acumen, superior communication skills, and strong project management abilities|
|Average Salary (2020)*||$50,473|
|Job Outlook (2018-2028)**||6% (Public Relations Specialist)|
Sources: *Glassdoor, **U.S. Bureau of Labor Statistics (BLS)
You will want to complete a bachelor's degree in order to work as a social media consultant. Appropriate degrees include communications, marketing, or public relations. If you are working as an independent consultant, formal training in business management could be helpful in running your consulting business.
In your role as a social media consultant, you must have excellent digital acumen, including an understanding of various social media platforms and their benefits. You will also need exceptional digital acumen in order to utilize social media reporting tools and analyze the results. As a social media consultant, you should have superior communication skills to craft messages that will engage an organization's customers. You should also have strong project management abilities in order to oversee multiple social media campaigns.
Career Outlook and Salary
If you work as a social media consultant, you can anticipate an average yearly wage of $50,473, according to Glassdoor. This newly emerging field is not covered by the U.S. Bureau of Labor Statistics (BLS), but they do provide information for public relations specialists. The BLS lists a projected 6% job growth for this category during 2018-2028, which is as fast as the average of all occupations.
As a social media consultant, you will assist companies with creating their online presence and leveraging the power of social media. Consider utilizing your creative talents in another digitally focused position, including an online marketing strategist.