Overview of an Online Social Media Degree Program
Online degree programs in social media can be found at various universities throughout the United States. A degree in social media can opens doors in a variety of career fields like communications, marketing, promotions and campaigns. Coursework in a social media or digital marketing program brings together the functions of advertising and promotions along with the creative skills of digital design and standard art mediums. Programs also include courses in areas such as data analysis and target audience behavior. Below is information about some of the requirements and necessary coursework, along with career options for those with a degree in social media.
Admissions Requirements for an Online Social Media Degree Program
Students applying to an online degree program in social media will need to submit their high school transcript or their official GED score as well as any coursework they may have from another university or college. They will also need to check with the university to find determine the minimum GPA score requirement. Applicants will also need to send in their college entrance exam scores, either the ACT, SAT, ASSET or COMPASS.
Online Social Media Program Coursework
Any social media program will include a number of communications, advertising, and data research courses, along with general education courses required by the school. However, there will also be a need to fulfill the advanced business requirements necessary in the social media field. Below are some of the more common courses:
An advertising class is fundamental to understanding the history of advertising and the theory and practice of advertising through traditional and nontraditional media types. Digital advertising will help students see how advertising has changed over the decades by exposing its rise in the different types of digital businesses. The course will aid students in using digital and marketing analysis to determine strategies that are successful in the digital world.
The principles of a public relations (PR) course aid pupils in understanding PR functions and role in society. This type of class allows students hands-on experience creating a public relations plan and follows through by collecting data and working closely with professionals in the business. In this course students will work in teams on projects utilizing tools like graphics, photography, and print media.
Data Analysis and Measurement
In this course, students learn the basics of data analysis, as well as its importance to social media marketing and how to measure the findings. Most important is the understanding of return on investment (ROI) and how data determines marketing strategies or open doors to new targets. This course allows students to work on a variety of digital marketing techniques and learn how audience targeting fits into digital market schemes based on the research data.
Social Media Communications
A communications course in social media teaches students the concepts necessary to integrate marketing communications with social media. This means students will educate themselves using mass communications applications such as advertising, news and public relations. This class helps students understand the effects of mass communications on social media and how its various functions produce successful marketing plans.
This course requires students to understand and work with studies on consumer behavior. What propels buyers? What behaviors do they display when looking for a product? Based on this information, the marketing strategies that best target audiences and buyers are determined. This course is vital to understanding how consumer behavior can inform which content and delivery methods will reach sales goals.
How to Choose a Online Degree Program in Social Media
Since this is an online program there are a variety of things prospective students might look at. Cost might be important as state universities with online programs are significantly cheaper than private institutions. You might want to also consider any specialties as some programs may emphasize communications, public relations or marketing depending on what the student may wish to pursue career wise.
Career Options with a Social Media Degree
People with a degree in this field may find work in a variety of fields like business, marketing or advertising. The U.S. Bureau of Labor Statistics estimates employment of public relations specialists, a position similar to social media specialists, will grow by 6% between 2018-2028; and on top of that, the median salary for PR specialist in 2019 was $61,150. Other professions that those with a degree in social media can also consider are listed below.