Social Media Designer: Job Description & Salary

May 31, 2020

Career Definition of a Social Media Designer

Social media designers must have computer programming capabilities, graphic design skills and marketing skills. They use these skills to produce content that is posted online. Their objective is to increase traffic and appeal to target audiences by creating pages, posts and applications that will attract consumers. They use their programming skills to build pages and applications while their marketing knowledge informs their decisions about what content is appropriate. These designers start out by producing drafts and continue working on their project until they've incorporated elements that will appeal to the target audience. They rely on their design skills to determine what elements to include and how to present information.

Their duties may also involve posting content on social media sites and developing material that will be found and displayed prominently by search engines. While they may perform many tasks on computers, they may also be required to produce content that's intended to be used on smart phones or other devices.

Educational Requirements Associate's degree
Job Skills Organizational skills, self-motivated, marketing skills, computer abilities, design skills, creativity, communication skills
Median Salary (2019)* $73,760 (web developer)
Job Outlook (2018-2028)* 13% (web developer)

Source: *U.S. Bureau of Labor Statistics

Required Education

The most critical requirement that employers have for social media designers is a wide range of computer abilities and knowledge, which includes the ability to write computer code. They also need design skills and marketing skills. Completing an associate's degree with studies in computer science, marketing and graphic design can help individuals prepare to become a social media designer. Some employers may require applicants to have a bachelor's degree.

Required Skills

Computer abilities are essential for social media designers because they spend most of their time working on computers and need to be capable of performing a wide range of related tasks. Communication skills are important since they help shape content that's posted on social media sites. These designers must have marketing skills so that they understand how to appeal to the intended audience. They also need to be self-motivated because they usually work without constant supervision. Creativity and design skills are very important to come up with original ideas and to produce appealing material.

Career Outlook and Salary

Social media designers combine a range of skills in their work that are comparable to those required of a web developer. According to the U.S. Bureau of Labor Statistics (BLS) web developers will enjoy a 13% job growth rate from 2018 to 2028. The BLS also reported that in 2019 the median annual income for web developers was $73,760, which is equal to $35.46 per hour.

Related Careers

Future social media designers may also be interested in other career opportunities that involve extensive knowledge of social media platforms and content production. Information about a number of other related careers is available through the links provided here.

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