Career Definition of a Social Media Developer
A social media developer specializes in the technical management of an organization's social media platforms, including programming, content uploads, and daily trend reporting. Social media developers typically work fulltime in an office environment. They can work for a variety of organizations, including computer systems design firms, software publishers, or non-profit agencies.
Job responsibilities can vary depending on the type of organization; however, a social media developer's primary focus is creating and implementing methods that engage an organization's audience. General responsibilities may include developing and implementing social media applications, identifying and examining data to develop ways to enhance users' experience, and maintaining an organization's mobile application. Social media developers ensure that an application or program works properly throughout the maintenance, testing, and implementation phases. They can assist with adding content like videos to an organization's social media channels.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent analytical skills, strong technical abilities, excellent communication skills, and ability to prioritize|
|Median Salary (2017)*||$54,789 (media developers)|
|Job Outlook (2014-2024)**||19% (software developers, applications)|
Sources: *PayScale.com,**U.S. Bureau of Labor Statistics
Social media developers will need a bachelor's degree in computer science, software engineering, web design, or a related field, though an associate's degree or certificate and work experience may be acceptable for some positions. Social media developers also need knowledge of the field, such as social media strategies, in order to better design effective applications.
Analytical skills are one of the most essential skills for social media developers as they must be able to interpret users' needs and create applications to meet those needs. Strong technical abilities are essential in order to design effective applications. Experience with Microsoft Office, Adobe Creative Suite (including InDesign and Illustrator), and programming languages will be beneficial. Social media developers should have excellent communication skills to collaborate with colleagues, instruct personnel they may manage, and discuss applications they design with clients. They should also have the ability to prioritize when working on multiple applications or projects.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on social media developers, however, they have predicted a 19% growth for the application software developers for 2014-2024, which is much faster than average for all occupations. This field will experience such strong growth because of the increasing need for new applications, particularly social media ones. Individuals with strong programming backgrounds will have the best job prospects. In October 2017, PayScale.com reported a median annual salary of $54,789 for media developers.
Individuals considering a career as a social media developer might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their computer and design skills in other positions that may include working with social media: