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Career Definition of a Social Media Editor
Social media editors can be involved in a wide range of Internet-related tasks. In some companies their primary focus may be on promoting products or services through social media sites. These careers may emphasize marketing skills.
Other social media editors are more focused on using social media to convey news or other types of information. Their work can involve posting things like photos and videos. Social media editors will also monitor the response to the content posted and they may also respond to complaints or comments from customers. They can be responsible for writing and revising content that's posted, or for creating supplemental posts to draw awareness to articles or other types of content.
|Educational Requirements||Bachelor's degree|
|Job Skills||Strong communication skills, proofreading experience, decision-making skills, writing and publishing experience, web search skills, familiarity with social media platforms and online news sites|
|Median Salary (2016)*||$58,020 (public relations specialists)|
|Job Outlook (2014-2024)*||6% (public relations specialists)|
Source: *U.S. Bureau of Labor Statistics
It is common for employers to require social media editors to have a bachelor's degree. The typical disciplines that they prefer include communications and journalism. Employers may also prefer applicants who've taken business and marketing courses. Since social media is not limited to print content those entering this field benefit from having training in other forms of media, such as broadcast media.
Many employers hiring social media editors will favor applicants who have practical writing experience. They may require publishing experience. Proofreading skills are also important, because social media editors may be involved in reviewing their own material to ensure that words are spelled correctly and that typos are corrected. They may also review content others have written and identify errors prior to publication. Social media editors need to be experts at searching the Internet and capable of effectively using social media sites such as Twitter and Pinterest.
Career and Salary Outlook
The U.S. Bureau of Labor Statistics (BLS) does not have a separate listing for social media editors. They can be classified as public relations specialists. The BLS reports that public relations specialists such as social media editors are expected to see a 6% rate of growth in their field from 2014 to 2024. The median annual income for public relations specialists was $58,020 in 2016.
Aspiring social media editors may be interested in a number of other careers that involve writing material. Travel writers, freelance writers and copywriters are just some of the other professionals who research information and write about specific topics for publication. They may use the Internet in their research and they may also be published online or in print. Articles about these careers are linked to here.