Social Media Marketing Careers

Social media platforms continue to bloom. For those with a background in marketing, this growth offers many careers to explore, such as those described in this article.

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Career Options for Social Media Marketing

The area of social media marketing continues to see growth as more and more companies turn to this method of sales. For those who have or are earning a degree in marketing or communications, and who have an interest in working with social media platforms, there are many positions to consider. Explore five social media marketing jobs that make excellent, long-term careers.

Job Title Median Salary (2017)* Job Growth (2016-26)**
Public Relations Specialist $45,731 9%
Content Writer $40,291 8% (writers and authors)
Public Relations Managers $60,553 10% (public relations and fundraising managers)
Market Research Analyst $49,266 23%
Advertising, Promotions and Marketing Managers $49,149 (social media marketing managers) 9%

Sources: *PayScale.com, **U.S. Bureau of Labor Statistics

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Career Information for Social Media Marketing

Public Relations Specialist

The primary objective of a public relations specialist is to preserve the image of an organization, while helping build trust and positive public opinions about the brand. In the past, basic functions of this job were carried out through email, or through radio and television media. However, in recent years, much of this daily work (such as sending press releases and creating campaigns) is performed on social media. In order to become a public relations specialist, one must earn a bachelor's degree in a related field, such as English, communications, or public relations.

Content Writer

Because social media relies so heavily on effectively written messages, it is essential for companies to hire experienced writers. For individuals who are highly skilled in writing about a variety of topics and using this text to promote businesses on social media, becoming a content writer may be an exceptional choice. From corporate blog posts to the copy used in social media posts, content writers have the flexibility to choose which companies they write for and what type of writing they do. Content writers are most frequently required to have a bachelor's degree in communications, English, or journalism.

Public Relations Managers

In addition to being experts in writing press releases, handling media inquiries, and supervising the activities of other staff members, public relations managers must also be highly skilled in building campaigns on social media platforms. The primary goal of these campaigns is to boost public opinion of a brand or organization. Most frequently, public relations managers will design these social media campaigns and assign other staff members to work on delivering various campaign elements. In addition to years of experience, a bachelor's degree (or occasionally a master's degree) is required to work in this position.

Market Research Analyst

The daily duties of market research analysts have changed dramatically since the introduction of social media. Market research analysts focus their efforts on collecting and analyzing consumer data to help companies understand what people are likely to buy. Social media platforms offer a huge opportunity for these analysts to collect data through surveys, polls, and other tracking methods. Those who would like to become a market research analyst need to earn a minimum of a bachelor's degree.

Advertising, Promotions and Marketing Managers

The broad category of advertising, promotions and marketing managers has been extended to also include social media marketing managers. These managers work to create campaigns and ads that will promote specific products or services through social media platforms. The goal for these social media campaigns is usually an increase in product sales. Social media marketing managers are required to have a bachelor's degree in a related field, such as marketing or communications.

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