Social Media Marketing Degree Programs Online

Sep 10, 2018

Social media marketing jobs are expected to increase over the next 10 years. Additionally, degrees in this field can be attained online through many schools. Find out what it takes to get a degree in social media marketing.

Online Social Media Marketing Degree Programs

The ways in which people communicate with one another are constantly changing. Businesses must also change with the times to ensure they can reach potential customers, which is why so many companies are placing an increased emphasis on social media. Those who enjoy using these platforms can make a career out of content creation. Even better, many of those looking to pursue a degree in social media marketing can get the education they need without ever stepping foot on a college campus. See what it takes to earn an online degree in social media marketing.

Admission Requirements for Social Media Marketing Degree Programs

Applicants to social media marketing degree programs must meet certain criteria for their prospective degree program. However, many of these requirements will be technical rather than academic. Since online students do not have the benefit of using university computers and resources, they will need to ensure their computers meet the necessary specifications to utilize any online material. This may require specific hardware, software, or internet requirements. Students may need the ability to view video, hear sounds, or download specific programs necessary for their coursework.

Common Coursework for Online Social Media Marketing Students

Social media marketing students will take courses to help better understand consumer behavior, read and analyze statistics, and write in a clear and succinct manner.

Principles of Marketing

In principles of marketing classes, students learn the basics of the field. Terminology, key concepts, and the role of marketing in a business setting are all discussed to help students better understand what a career in marketing entails. This class is often taken early in the program to give a strong foundation for later marketing classes.

Social Media Marketing

Once basic marketing concepts are mastered, social media marketing students will need to better understand the tools of their trade. These classes give students the opportunity learn what it takes to shape a brand message for specific platforms. In many cases, they'll also get the opportunity to apply what they learn in a practical way using today's top social media platforms.

Communication Theory

Communication theory classes give students a deeper understanding of the way people communicate. These courses teach students how to analyze language and how individuals interact with one another. Theory, vocabulary, and applied concepts will all play an important role in the curriculum.

Mass Media

What makes 'culture'? Mass media classes can help students to better answer this question by looking at the history of human communication from the earliest days of newspaper and radio to modern social media platforms. This course also provides a better level of understanding of many key components of media, like journalism, public relations, and marketing.


Data plays a large role in the day-to-day decision making of marketing professionals. However, data is nothing without the ability to understand and act on it. Statistics classes teach students how to read and interpret data in a meaningful way using probability, testing, and logic. Specifically, these classes teach students to apply numbers in meaningful ways to drive informed decision making.

How to Choose the Right Online Social Media Marketing Degree Program

Students looking for the right online social media marketing degree will need to consider several important details when choosing their program. One of the key details students will need to research is course schedule. While many courses will allow students to work at their own pace, others will require students to be online at specific times. These requirements will vary considerably between schools. Another key feature to consider is the availability of internships. Although coursework may be entirely online, an in-person internship may increase the likelihood of job placement after graduation.

Careers for a Social Media Marketing Graduate

Graduates of social media marketing degree programs often go on to work in internet and email marketing, digital strategy, or web content creation. With a solid foundation of marketing classes, a social media marketing graduate isn't only limited to jobs in social media, either. According to the U.S. Bureau of Labor Statistics (BLS), the career field of search marketing strategist is expected to grow between five percent and nine percent from 2016 to 2026. The BLS also reported a 2017 median pay of $88,510 per year for that career. Here are some other occupations that those with a social media marketing degree can consider.

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