Career Definition of a Social Media Marketing Manager
Social media marketing managers are responsible for developing a web-based marketing strategy for their company. They may collaborate with others to help clarify the brand image and establishing guidelines for the type of content that will be posted online. Social media marketing managers may oversee the staff that produce visual and written materials to post online or they may be directly responsible for producing this material and posting it themselves. Those who work in larger companies may work with a larger staff team and spend more time delegating duties while those who work for smaller companies may play a more direct role in content production and distribution.
Additionally, Social Media Marketing Managers may oversee or produce things such as videos or posts. They schedule materials to be posted. Part of their work also involves assessing the effectiveness of the content that they post. They analyze the traffic they receive from different social media platforms to determine which types of posts produce the desired results. Part of their mandate may be to increase revenue for the company through social media marketing.
|Educational Requirements||Bachelor's degree|
|Job Skills||Computer skills, communication skills, social media skills, leadership skills, organizational skills, time management skills, analytical skills|
|Median Salary (2020)*||$52,027|
|Job Outlook (2018-2028)**||8% (marketing managers)|
Sources: *PayScale; **U.S. Bureau of Labor Statistics
It is most common for employers to require social media marketing managers to have a bachelor's degree in a relevant field, such as marketing. Employers may also look for applicants who have training or experience with photo-editing software. Since social media marketing managers can spend a lot of their time online it is also an asset if they have experience with HTML and computer programs such as Dreamweaver and Photoshop.
Social media marketing managers focus on ensuring that appropriate and effective content is posted on different social media sites online so they must have strong computer skills and they must also be familiar with different social media platforms. Since it's common for social media marketing managers to be required to supervise other staff or work with other marketing staff on projects they must have teamwork skills, leadership skills and effective communication skills. Analytical skills are needed in order to effectively assess website traffic and the effectiveness of ads and posts that were made to promote the company. They also need communication skills to produce written content for online marketing purposes.
Career Outlook and Salary
Social media marketing managers are included with the U.S. Bureau of Labor Statistics (BLS) occupational listing for marketing managers. According to the BLS, a 8% rate of job growth is expected for marketing managers from 2018 to 2028. The 2020 median income reported for social media marketing managers by PayScale was $52,027 per year.
If a career as a social media marketing manager sounds appealing, there are a number of other professions that involve analyzing Internet data or developing promotional material for the Internet that may also be appealing. Links to information about some of these careers are listed below.