Social Media Marketing Manager Job Overview

The popularity of the Internet has spurred demand for professionals that promote companies and products online. Social media marketing managers combine social media and marketing skills to distribute web-based advertising materials.

View popular schools

Find schools that offer these popular programs

  • Multimedia and Digital Communication

Career Definition of a Social Media Marketing Manager

Social media marketing managers are responsible for developing a web-based marketing strategy for their company. They may collaborate with others to help clarify the brand image and establishing guidelines for the type of content that will be posted online. Social media marketing managers may oversee the staff that produce visual and written materials to post online or they may be directly responsible for producing this material and posting it themselves. Those who work in larger companies may work with a larger staff team and spend more time delegating duties while those who work for smaller companies may play a more direct role in content production and distribution.

Additionally, Social Media Marketing Managers may oversee or produce things such as videos or posts. They schedule materials to be posted. Part of their work also involves assessing the effectiveness of the content that they post. They analyze the traffic they receive from different social media platforms to determine which types of posts produce the desired results. Part of their mandate may be to increase revenue for the company through social media marketing.

Educational Requirements Bachelor's degree
Job Skills Computer skills, communication skills, social media skills, leadership skills, organizational skills, time management skills, analytical skills
Median Salary (2017)* $49,149
Job Outlook (2016-2026)** 10% (marketing managers)

Sources: *PayScale; **U.S. Bureau of Labor Statistics

Required Education

It is most common for employers to require social media marketing managers to have a bachelor's degree in a relevant field, such as marketing. Employers may also look for applicants who have training or experience with photo-editing software. Since social media marketing managers can spend a lot of their time online it is also an asset if they have experience with HTML and computer programs such as Dreamweaver and Photoshop.

Required Skills

Social media marketing managers focus on ensuring that appropriate and effective content is posted on different social media sites online so they must have strong computer skills and they must also be familiar with different social media platforms. Since it's common for social media marketing managers to be required to supervise other staff or work with other marketing staff on projects they must have teamwork skills, leadership skills and effective communication skills. Analytical skills are needed in order to effectively assess website traffic and the effectiveness of ads and posts that were made to promote the company. They also need communication skills to produce written content for online marketing purposes.

Career Outlook and Salary

Social media marketing managers are included with the U.S. Bureau of Labor Statistics (BLS) occupational listing for marketing managers. According to the BLS, a 10% rate of job growth is expected for marketing managers from 2016 to 2026. The 2017 median income reported for social media marketing managers by PayScale was $49,149 per year.

Related Careers

If a career as a social media marketing manager sounds appealing, there are a number of other professions that involve analyzing Internet data or developing promotional material for the Internet that may also be appealing. Links to information about some of these careers are listed below.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • BS in Business Administration - New Media and Internet Marketing

    What is your highest level of education completed?

  • What is your highest level of education?

    • Master of Arts in Film and TV
    • Master of Arts in Film and TV - Producing
    • Master of Arts in Film and TV - Script Writing
    • Master of Arts in Communication
    • Master of Arts in Communication - Political Communication
    • Master of Arts in Communication - Strategic Communication
    • Bachelor of Arts in Communication Studies
    • Bachelor of Arts in Communication Studies - Advertising and Public Relations
    • Bachelor of Arts in Communication Studies - Internet and Social Media
    • Bachelor of Arts in Communication Studies - Rhetoric and Public Culture
    • Bachelor of Arts in Communication Studies - Strategic Communication
    • Bachelor of Arts in English - Communication

    What is your highest level of education completed?

    • Master of Arts in Strategic Communication
    • Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration

    What is your highest level of education?

    • Master of Science in Communication

    What is your highest level of education?

    • MA in Communication

    What is your highest level of education?

  • What is your highest level of education?

    • Communication Studies, B.A.
    • Communication Studies, A.A.

    What is your highest level of education completed?

    • Master of Education in Learning Design and Technology

    What is your highest level of education completed?

    • Design & Media Management (MA)
    • Computer Animation (MFA)
    • Computer Animation (BFA)
    • Media Arts & Animation (BFA)
    • Media Arts & Animation (BS)
    • Media Arts & Animation (BA)
    • Design & Technical Graphics (BS)
    • Digital Filmmaking & Video Production (BFA)
    • Digital Filmmaking & Video Production (AAS)
    • Digital Filmmaking & Video Production (AS)
    • Graphic & Web Design (AAS)
    • Graphic Design (AAS)
    • Graphic Design (AS)
    • Digital Filmmaking & Video Production (AA)
    • Web Design & Interactive Communications (C)
    • Digital Design (D)
    • Web Design & Development (D)
    • Web Design & Interactive Communications (D)
    • Web Design (D)

    What is your highest level of education?

Find your perfect school

What is your highest level of education?