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Sports Marketing Careers

Love the excitement of being close to your favorite sports? If so, a career in sports marketing is a great way to be part of the action and work in a challenging and rewarding position.

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Career Options for Sports Marketing

Sports marketing is a thrilling, competitive career path for those who love sports. Baseball, basketball, football, and every major sport requires professionals in various roles to help ensure the success of marketing initiatives. If you've thought about a career in sports marketing, here are five top positions for you to consider.

Job Title Median Salary (2016)* Job Growth (2014-2024)*
Public Relations Specialist $58,020 6%
Advertising, Promotions, and Marketing Managers $127,560 9%
Sales Managers $117,960 5%
Event Planners $47,350 10%
Administrative Assistants $37,230 3%

Source: *U.S. Bureau of Labor Statistics

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  • Kinesiology and Exercise Science
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Career Information for Sports Marketing

Public Relations Specialists

When it is time to announce a special promotion, partnership, or event, public relations specialists are the go-to experts for spreading the word. Professionals in this position write press releases and distribute them to media outlets (i.e. television stations, online news, radio stations). Another important, on-going duty of a public relations specialist is to help maintain a positive public opinion of an organization, such as a specific team or league; at the level of professional sports, they may even work with individual athletes. Those wanting to become a public relations specialist must obtain at least a bachelor's degree in a related field.

Advertising, Promotions, and Marketing Managers

Have a knack for dreaming up original and innovative ideas that will help to sell sports-related products and services? If so, you might want to consider a career as an advertising, promotions, or marketing manager. These managers are the creative minds who oversee sports-related advertising campaigns and other marketing programs, including billboards, televised events and commercials, and corporate sponsorships. In order to get hired as an advertising, promotions, or marketing manager, you will need to earn at least a bachelor's degree in communications, marketing, advertising, or a related field, and work your way up from entry-level marketing positions in the industry.

Sales Managers

The entire purpose of sports marketing is to promote and sell services and products of all kinds, from tickets to jerseys. Therefore, it comes as no surprise that sales professionals are key to the success of a team's brand. Sales managers already have extensive sales experience and are in charge of establishing sales goals for their teams. To become a sport sales manager, individuals must earn a bachelor's degree and work in sales for a number of years.

Event Planners

Sporting events (especially those at the professional level) function like mini-cities. For the vast majority of sporting events, there are other, smaller 'events' going on within the stadium or arena. Event planners are needed to help coordinate these events at games for major clients and sponsors, or as part of a current marketing promotion. Additionally, the sporting event itself requires a dedicated staff to ensure that everything runs smoothly. Almost all sports event planning positions require a minimum of a bachelor's degree in a related field.

Administrative Assistants

Not all positions within sports marketing departments are strictly related to marketing duties. If you have at least a high school diploma (or equivalent), along with relevant skills and experience, you can support the marketing staff by handling daily administrative duties, scheduling appointments, and organizing documents and files. This position is essential to both sports teams and marketing agencies that handle sports marketing.

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