Career Definition of a Store Experience Manager
Store experience managers may perform some duties that are comparable to those that store managers perform, but their specific focus is on shaping the experience that customers will have by visiting their store location. Their goal is to make the experience positive and distinct so that they will retain customers by providing a positive shopping experience. They look for ways to distinguish the in-person shopping experience from the online shopping experience to promote in-person shopping and ensure that customers are provided with services that they wouldn't get if they shopped online.
The store experience manager may do this in a number of different ways. Everything from the store design to how technology is used in stores to the training that sales staff receive can help shape the in-store experience. Store experience managers may be responsible for hiring and training customer service representatives. They will look for ways to reflect the company's brand image through their sales strategies. They will also assess sales figures and other data to determine what approaches are effective and alter their training and services to improve sales. Some store experience managers in smaller stores may also perform general store management duties, such as taking payment for purchases, setting up in-store displays and ensuring that the store is clean.
|Educational Requirements||Bachelor's degree|
|Job Skills||Analytical abilities, communication strengths, customer service skills, interpersonal abilities, decision-making strengths, leadership skills, ability to teach others, technological strengths, computer skills|
|Median Salary (2018)*||$61,579 (customer experience managers)|
|Job Outlook (2016-2026)**||7% (sales managers)|
Sources: *PayScale.com; **U.S. Bureau of Labor Statistics
Many employers expect store managers to have a bachelor's degree. Areas of study that can prepare individuals to become a store experience manager include business administration and marketing. Those interested in this career will also need to have practical customer service experience and may want to consider pursuing postsecondary programs that include internship opportunities.
Store experience managers need to be comfortable with computers and technology so that they can effectively integrate technology into their stores. Analytical skills are also important to effectively assess sales data and use it to inform their strategies. They will also rely on communication and leadership strengths to effectively hire and train employees. These managers should have strong customer service skills because their primary consideration is how to improve the experience shoppers have in order to retain and attract customers. Decision-making strengths are also important so that they can effectively develop and implement strategies.
Career Outlook and Salary
Occupational data that PayScale.com provides for customer experience managers indicates that they took home a median annual income of $61,579 as of 2018. The U.S. Bureau of Labor Statistics (BLS) reported that from 2016 to 2026 sales managers should see a 7% job growth rate. This matches the average rate of job growth for all occupations the BLS expects during that time period.
There are many management careers that involve selling specific types of products or providing customer service. Those thinking about becoming store experience managers may also be interested in other types of sales or customer service management careers found through the links listed here.