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Career Definition of a Trade Marketing Manager
A trade marketing manager specializes in assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness. In addition, trade marketing managers also market products to wholesalers and retailers. They develop strategies to generate interest in these products, creating demand for the products at wholesalers and retail organizations. Trade marketing managers can work for a variety of organizations, such as food manufacturers. They usually work full time in an office setting, but may travel for events.
Trade marketing managers focus on developing and overseeing all aspects of an organization's marketing activities. General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches. Trade marketing managers can advise on appropriate promotional procedures established from customer data analysis and current trends. They may oversee a team of personnel that assists them in implementing marketing strategies. Trade marketing managers may also advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, strong project management abilities, excellent interpersonal skills, and strong analytical abilities|
|Median Salary (2017)*||$88,872|
|Job Outlook (2014-2024)**||9% (marketing managers)|
Sources: *PayScale.com,**U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree in marketing, business, or sales to work as a trade marketing manager. Relevant coursework includes management, economics, statistics, and business law. Interested individuals can obtain membership in professional organizations like the Marketing Management Association, which offers conferences and training resources.
Creativity is one of the most essential skills for a trade marketing manager since they are responsible for designing and implementing an organization's marketing strategy. Trade marketing managers should have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and attending trade shows. Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization at trade shows. Trade marketing managers will need strong analytical abilities in order to analyze customers' purchasing habits and desires and develop effective ways for an organization to engage with them.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on trade marketing managers, however, they reported 9% growth for the category of marketing managers during 2014-2024, which is faster than average for all occupations. This field will experience strong growth due to the critical role that marketing plays when it comes to generating revenue. In October 2017, PayScale.com reported a median annual salary of $88,872 for trade marketing managers.
Individuals considering a career as a trade marketing manager might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other creative or sales positions.