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Web Analyst: Job Description & Salary

A career as a web analyst may be a good fit for those interested in working with digital information. This article will cover the main job duties, educational requirements, and job outlook for this position.

Career Definition of a Web Analyst

Web analysts specialize in creating and maintaining systems with the intent of examining digital data to report on trends and provide valuable business input. Most web analysts work full-time in an office environment. They may serve as a project manager or work in collaboration with another team.

Job responsibilities for web analysts vary based on their specific position within an organization. General duties can include utilizing electronic equipment like computers or video equipment, managing an organization's servers, and determining an organization's future technological needs and providing guidance to management. Web analysts can create and manage organizational methods to ensure system integrity, which can involve drafting documentation and managing site code. They may provide support for specific areas, such as an organization's web portal, or monitor a client's external website. They can also interpret website or social media data to determine the best way to enhance users' experiences.

Educational Requirements Associate's degree
Job Skills Strong technical skills, attention to detail, excellent communication skills, strong analytical skills, accuracy
Median Salary (2017)* $61,868
Job Outlook (2014-2024)** 27% (Web Developers)

Sources: *PayScale.com, **U.S. Bureau of Labor Statistics

Required Education

Prospective candidates in the field will need at least an associate's degree for entry-level positions; however, some employers require a bachelor's degree. Students will want to pursue degrees in computer-related disciplines or business, such as statistics or economics. Web analysts should have a strong educational foundation in web development and database management, as well as topics like optimization and segmentation. Those in the field can pursue certification through organizations like the Digital Analytics Association.

Required Skills

Web analysts must have strong technical skills, which can include Microsoft Excel and PowerPoint, web analytics like Google Analytics, social media monitoring software like Cision, and relational database management. Experience with HTML and JavaScript is important, particularly with troubleshooting web code. Web analysts should have good attention to detail, as their work may involve managing multiple operating systems or analyzing website traffic and data. They need excellent communication skills to interact with clients or present their findings. Web analysts will also need strong analytical skills and ensure accuracy in their work.

Career and Salary Outlook

The U.S. Bureau of Labor Statistics does not collect employment information specific to web analysts; however, they report a 27% growth in employment opportunities for the category of web developers between 2014 and 2024, which is much faster than average for all occupations. In September 2017, PayScale.com reported a median annual wage of $61,868 for web analysts.

Related Careers

Those considering a career as a web analyst may be interested in one of the below related careers. They offer prospective candidates the opportunity to utilize their technical or creative skills.

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