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Career Definition of Web Analytics Consultants
As a web analytics consultant, your goal is to help clients create and implement ways to better utilize their websites. In short, you will help enhance their online presence by driving visitors to their sites. You will do so by overseeing the components of a company's website, including developing key performance indicators (KPIs) and setting up automatic reports. As a web analytics consultant, you could work for a variety of companies, such as a digital marketing agency or an information technology consulting firm.
One of your primary job duties as a web analytics consultant will be to perform data analysis by looking at website, email, and social media traffic, as well as performance metrics and customer segmentation. You may provide assistance on search engine optimization (SEO) tactics and sourcing ways to enhance users' experience. Web analytics consultants may often collaborate with other internal teams, such as digital marketing, sales, or information technology (IT) on creating a streamlined website. You may also educate internal personnel or end users on the importance of website analytics and how it can be utilized to reach organizational goals.
|Educational Requirements||Bachelor's degree|
|Job Skills||Superior technical abilities, excellent communication skills, strong critical thinking skills, and ability to prioritize|
|Median Salary (2018)*||$77,879 (Analytics Consultant)|
|Job Outlook (2016-2026)**||9% (Computer Occupations, All Other)|
Sources:*PayScale.com, **U.S. Bureau of Labor Statistics (BLS)
You will need a bachelor's degree to work as a web analytics consultant. This career requires a degree in an engineering, scientific, or financial discipline, with a focus on quantitative analysis. Some employers may prefer an advanced master's or doctoral degree.
Superior technical abilities are essential if you wish to work as a web analytics consultant. You should have an understanding of various programming languages, database management, and scripting. Excellent communication skills will be needed to interact with both team members and users. You should also have strong critical thinking skills in order to ascertain website issues and develop solutions. As a web analytics consultant, you will need the ability to prioritize and effectively work on multiple projects and deadlines.
Career Outlook and Salary
Information specific to the career of a web analytics consultant is not available through the United States Bureau of Labor Statistics (BLS). Instead, the BLS reports a 9% job increase for the category of 'computer occupations, all other,' during the period of 2016-2026. This growth is described by the BLS as average. In February 2018, PayScale, listed a median annual salary of $77,879 for analytics consultants.
If you are considering a career as a web analytics consultant, then you will need an interest in analyzing a company's online performance metrics. Take a look at a few alternative jobs that also involve studying website traffic.