Web Analytics Developer Job Description

May 30, 2020

Career Definition of a Web Analytics Developer

A web analytics developer specializes in creating, testing, and implementing web or mobile content and applications. Web analytics developers work in a variety of industries, including media communications agencies, consulting services, and professional services firms. Most in the field work full-time in an office setting.

Specific job duties for web analytics developers are dependent on their industry. General job responsibilities may include integrating and migrating data, assisting with quality assurance testing, and producing technical materials. Web analytics developers can help diagnose and resolve issues, such as web page tagging or the use of data feeds. They can serve as a leader in examining the effectiveness of web analytics. Web analytics developers may collaborate with sales personnel to determine clients' technical needs and implement advertising tags like onsite conversion triggers and retargeting pixels. They may also collaborate with strategic management personnel in order to ensure an organization's information technology infrastructure yields the necessary information. Web analytics developers can also serve a pivotal role in an organization's adoption and utilization of web capabilities, such as personalization, targeting, and experience analytics.

Educational Requirements Bachelor's degree
Job Skills Excellent technical abilities, strong interpersonal skills, and strong analytical abilities
Median Salary (2020)* $64,022 (for web analytics specialists)
Job Outlook (2018-2028)** 10% (computer occupations, all others)

Sources: *PayScale, **U.S. Bureau of Labor Statistics

Required Education

Individuals will need a bachelor's degree in computer science or a related field to work as a web analytics developer. Relevant web development work experience will be beneficial. Interested individuals can seek membership in industry organizations like the Digital Analytics Association. The organization's mission is promoting the utilization of data to better understand the digital world.

Required Skills

Excellent technical abilities are the most important skill for a web analytics developer, as they are responsible for ensuring an organization's technical infrastructure aligns with the business requirements. Relevant technical skills and knowledge can include SQL procedures, Agile/Scrum development, business intelligence tools like Crystal Reports or SAP, and JavaScript. Web analytics developers should have strong interpersonal skills in order to facilitate cooperation among information technology personnel and other departments. They will also need strong analytical abilities in order to effectively develop and implement strategies.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) does not collect statistics on web analytics developers; however, they reported a 10% job growth for the category of ''computer occupations, all other'', during 2018-2028, which is about as faster than average for all occupations. In May 2020, PayScale reported a median annual salary of $64,022 for web analytics specialists.

Related Careers

Individuals considering a career as a web analytics developer might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other technical or creative positions.

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