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Career Definition of a Web Content Manager
Web content managers are involved in updating and maintaining websites for companies. The size of the company and staff team may have some impact on their specific day-to-day responsibilities. They're responsible for providing direction to the staff who update the content and applications on company websites. They may also be responsible for creating content or forms that are used on the websites or for overseeing staff who produce those materials. The web content manager ensures that everything that is published on the website is in line with the company's objectives and brand.
Web content managers also ensure that websites are working properly. When sites are updated, these managers review the content to make sure that everything is functional and optimized for users. They may track issues for customer service teams or developers. They must document their work thoroughly and may also produce reports as a regular part of their duties. Web content managers are also responsible for monitoring the website's performance on a daily basis and performing site maintenance. They participate in establishing website goals and determining strategies to meet those goals.
|Educational Requirements||Bachelor's degree; certification in some cases|
|Job Skills||Leadership skills, organizational skills, communication skills, computer skills, design skills, interpersonal skills, analytical skills, attention to detail|
|Median Salary (2017)*||$55,962|
|Job Outlook (2016-2026)**||13% (for all types of web developers)|
Sources: *PayScale.com; **U.S. Bureau of Labor Statistics
Required Education and Certification
Employers seeking web content managers typically look for applicants who have a bachelor's degree in computer science or comparable discipline. However, as these people are also responsible for content, English and marketing degrees are also good choices. Degree programs in relevant fields typically include courses in computer programming, computer systems, computer hardware, mathematical concepts that apply to computing, marketing, writing, and design. Experience is also important, and employers often require between 3-5 years of experience in addition to the degree.
Having CompTIA or CE certification may be an asset or requirement; some employers may require applicants to complete certification after being hired. Certification options can cover a range of specific skills, including computer maintenance and security.
Web content managers typically direct other staff members, so strong leadership, interpersonal and organizational skills are important. Those who work on larger teams need to be capable of delegating tasks, while those who work on small teams need to be capable of multitasking. Communication skills are important because web content managers are required to produce reports, and they either write or oversee the creation of the content that is published on the website, so good writing and design skills are also required. They need good analytical skills to assess the usability of the site and find ways to improve it. Design skills are an asset, since web content managers may need to evaluate the layout of the site for functionality.
Career Outlook and Salary
Web content managers earned a median salary of $55,962 per year as of 2017, according to PayScale.com. The U.S. Bureau of Labor Statistics (BLS) does not have a specific listing for web content managers alone. Many of their duties are comparable to the work that web developers do. According to the BLS, web developers can expect to see a job growth rate of 13% from 2016 to 2026. This is almost double the projected 7% job growth rate the BLS expects for all occupations during the same ten-year period.
Those interested in a career as a web content manager may also be interested in writing web content, designing websites or writing material that's optimized for search engines. Find out more about careers that emphasize these tasks through the links here.