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What is a Digital Communications Manager?
In general, a digital communications manager is in charge of promoting an organization's products and goals to the public, either as part of a specific campaign or on a holistic level. Using the latest digital marketing strategies, they can foster brand awareness and loyalty across a wide-reaching audience. For example, as a digital communications manager, you and your team might be responsible for implementing teen-targeted advertising content for Instagram or Twitter. You may be tasked with developing a social media advocacy campaign for a municipal service, or to create an internal presentation for your company's shareholders.
Other duties may include managing a company website or blog, assisting with content creation (e.g., photography, graphic design, charts, polls, scripts), analyzing relevant data and metrics, identifying new technologies and trends, and budget planning. Most digital communications managers work weekdays in an office setting. Digital communications managers are in demand in both the private and public sectors.
|Educational Requirements||A bachelor's degree in marketing, advertising or a related field|
|Job Skills||Strategic marketing knowledge, innovation and creativity, knowledge of social media and SEO, data analysis, graphic design and related software skills, excellent oral and written communication, proofreading and detailing, ability to multitask and work with different teams|
|Average Salary (2019)*||$64,668 (digital marketing managers)|
|Job Outlook (2016-2026)**||10% (all advertising, promotions, and marketing managers)|
Source: * Payscale.com; **U.S. Bureau of Labor Statistics
A bachelor's degree is usually the required minimum for digital communications managers. It may be preferred that you have a degree in a marketing-related field as the job does require some knowledge of internal marketing processes and utilities. This position will often require a few years of professional experience in marketing, with demonstrated skills in digital marketing or social media.
As a digital communications manager, you'll use a combination of creativity, innovation and practical marketing knowledge to deliver promotional messages and campaigns, increase product/mission awareness and maintain brand recognition. This position requires some technical ability as you'll work with computer software to create or oversee the creation of graphics, videos, blog posts and other interactive formats that are in-line with your organization's branding goals. You also must have the requisite social/digital media skills to ensure that these campaigns are successfully implemented. To this end, you should have working knowledge of SEO, as well as growth tracking, ROI, web-related data analysis and other metrics. This is a highly collaborative position so excellent teamwork and communication skills are vital; you should be comfortable communicating with teammates, other departments, program partners and the public.
Career Outlook and Salary
The United States Bureau of Labor Statistics (BLS) projects that employment opportunities for advertising, promotions, and marketing managers are expected to grow 10% from 2016 to 2026, faster than average for all occupations (7%). Even though print media is generally on the decline, digital and social media formats are increasing in popularity. Therefore, demand is expected to grow for those who specialize in marketing in these areas. Additionally, improvements in advertising management software have made these campaigns easier to manage and more accessible for businesses of all types and sizes.
As of 2019, Payscale.com reports that digital marketing managers make an average of $64,668 a year, or about $19.97 an hour.
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