Career Definition of Growth Hackers
A growth hacker specializes in developing new marketing growth programs and testing and executing these programs. Growth hackers also focus on creating work processes that can be routinely tested with measurable results. They can work for a variety of organizations, including large corporations and technological services firms. Growth hackers usually work full-time in an office setting.
Specific job duties for growth hackers will depend on their industry. Growth hackers are often responsible for overseeing all technical components of marketing campaigns. Other job responsibilities may include collaborating with marketing and product personnel on promotional strategies and influencer marketing, overseeing an organization's website and automation systems, and evaluating website traffic and other data to better understand customer engagement and conversion rates.
Growth hackers may utilize digital marketing strategies, such as PPC or SEO, to maintain and increase an organization's customer base. They may also create and optimize ways to enhance the customer experience through scaling hyper-growth platforms, such as business-to-business or business-to-business-to-consumer. Growth hackers could be tasked with directing all information on an organization's website.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical abilities, strong communication skills, and effective project management abilities|
|Median Salary (2017)*||$78,616|
|Job Outlook (2016-2026)**||8% (Advertising, Marketing, Promotions, Public Relations & Sales Managers)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Individuals need a bachelor's degree in computer science, software engineering, or a related field to work as a growth hacker. A strong background in online and email marketing, as well as website management, will be beneficial. Interested individuals can seek membership in an industry organization, like the Growth Hackers Society. The society helps organizations make the transition from a start-up business to an established name.
Excellent technical abilities are one of the most important assets for growth hackers, since they utilize technology to enhance an organization's relationships with their customers. Relevant technical skills or knowledge include coding skills, Google Analytics, search engine optimization, and SQL queries. Growth hackers should have strong communication skills in order to interface with customers and collaborate in a cross-functional team environment. They should also have effective project management abilities in order to successfully oversee multiple business initiatives, such as email marketing campaigns.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect statistics on growth hackers specifically; however, they reported an 8% growth for all advertising, marketing, promotions, public relations, and sales managers from 2016-2026. This growth is as fast as average for all occupations. In December 2017, PayScale.com reported a median annual salary of $78,616 for growth hackers.
Individuals considering a career as a growth hacker might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other creative or technical positions.