Wine Consultant: Job Description & Salary

If you are a wine connoisseur, then you may be interested in working as a wine consultant. Learn about the educational requirements and job duties for this career.

View popular schools

Find schools that offer these popular programs

  • Baking and Pastry Arts
  • Bartending
  • Catering and Restaurant Management
  • Chef Training
  • Food Preparation
  • Food Server and Dining Room Mgmt
  • Institutional Food Worker
  • Meat Cutting

Career Definition of Wine Consultants

A wine consultant is a unique career that offers you flexibility and varied job duties. In this career, you will be introducing people to wines and helping them select choices that best fit their taste and budget. You can work for a winery, a distribution company, a wine marketing company, a store, a direct-sales company, or you may be self-employed. As a wine consultant, you can choose to work either a full-time or part-time schedule.

Your job responsibilities as a wine consultant will depend on where you work. Those who work for wineries often work in the tasting room. Their job will entail learning about wine, teaching tasting participants about wine, selling wine and stocking inventory. Those who work for distribution companies are involved in making and increasing sales to retailers and/or restaurants. Wine marketing companies also work with retailers, restaurants and other wine-selling organizations, but also with consumers; their wine consultants might hold tastings either at their own company or a client location in order to generate sales.

Like their winery counterparts, wine consultants who work in retail stores or for direct-sales companies will work directly with the consumer via wine tastings. While both will be expected to generate sales, the wine retailer employee would additionally be responsible for marketing many types of wine, such as through in-store signage, product displays and social media. You would also establish relationships with wine vendors. The direct-sales wine consultant holds his or her tastings in clients' homes.

Some organizations require their wine consultants to take classes or participate in other training, not only to learn more about wine, but also to keep abreast of current trends.

Those who choose to become self-employed wine consultants might advise any business along the chain, from the vineyard or winery to the restaurant or bar. As such, job responsibilities might include advising clients on product development, marketing, selling and good hospitality practices. Additionally, entrepreneurs will need to be proficient in client acquisition and retention, contracts and billing.

Educational Requirements High school diploma
Job Skills Excellent knowledge of wines, superior interpersonal communication skills, and strong organizational abilities
Median Salary (2018)* $55,100
Job Outlook (2016-2026)** 9% (Business Operations Specialists, All Other)

Sources: *PayScale.com, **U.S. Bureau of Labor Statistics (BLS)

Required Education

The educational requirements to work as a wine consultant vary depending on the type of organization you work for. You should have at least a high school diploma, with some positions requiring more formal training. Some employers offer free, mandatory classes, or you could pursue individual courses, a certificate or a degree in such topics as viticulture (the growing of wine grapes), winemaking, wine marketing, wine sales, hospitality, wine tasting and more.

Required Skills

As a wine consultant, you should have an excellent knowledge of wines, whether acquired through personal experience or formal training. You will need to understand a wide variety of wines in order to be a successful consultant. Another requirement for a successful consultant is superior interpersonal communication skills. A wine consultant is a client-facing role, so you will need strong customer service and sales skills in order to promote your wine brands. You should also have strong organizational abilities, as you may be tasked with planning wine tastings or managing other events.

Career Outlook and Salary

As a wine consultant, PayScale reports you will earn a median yearly wage of $55,100. This non-traditional career is not covered by the U.S. Bureau of Labor Statistics (BLS). Instead, a wine consultant would be included in the career group of 'business operations specialists, all other.' The BLS lists a 9% job growth for this group for the time frame of 2016-2026, which is considered average growth.

Related Careers

If you want to turn your passion for wine into a career, there are other options besides a wine consultant. You may want to consider one of the below alternatives, such as a winemaker.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • What is your highest level of education completed?

    • AAS in Business Administration - Food & Hotel Management

    What is your highest level of education completed?

    • Diploma Program - Culinary Arts
    • Diploma Program - Pastry Arts

    What is your highest level of education completed?

    • Career Diploma - Caterer
    • Career Diploma - Guest Service Agent

    What is your highest level of education?

    • Culinary Arts Management (BS)
    • Culinary Management (BAS)
    • Culinary Management (BS)
    • Food & Beverage Management (BS)
    • Hospitality Food & Beverage Management (BS)
    • Culinary Management (BA)
    • Baking & Pastry (AAS)
    • Baking & Pastry (AS)
    • Baking & Pastry Arts (AAS)
    • Culinary Arts (AAS)
    • Culinary Arts (AS)
    • Baking & Pastry (AA)
    • Baking & Pastry (C)
    • Culinary Arts (C)
    • Professional Baking & Pastry (C)
    • Baking & Pastry (D)
    • Culinary Arts (D)
    • Art of Cooking (D)

    What is your highest level of education?

  • What is your age?

  • 7
    Southwestern College

Find your perfect school

What is your highest level of education?