Associate Degree Programs in Fashion Marketing

Both Associate of Applied Science and Associate of Science degree programs in fashion marketing are available, and graduates are prepared for entry-level fashion marketing positions. Fashion marketing programs explore the business of the fashion industry.

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Essential Information

Students in an Associate of Applied Science degree program in fashion marketing usually have interest in fashion and wish to work on the business side of the industry. These programs typically take 2 years of study and guide students through the history of fashion, consumer marketing, textiles and product development. Future fashion marketing students typically need a high school diploma or GED and transcripts to enroll into the AAS in Fashion Marketing degree program. An admission interview and a portfolio of work may also be required.

Associate of Applied Science in Fashion Marketing

Students receive training in business administration, forecasting and wholesale purchasing and may take some classes in fashion design. A fashion marketing program covers everything from the initial product development to the retail purchases. Some classes may be:

  • History of fashion
  • Business presentations
  • Advertising and promotion
  • Retail buying
  • Brand management
  • Global fashion design

Associate of Science in Fashion Marketing

Illustration and drafting, design construction, patterns, and marketing are just some of the skills learned in an Associate of Science in Fashion Marketing degree program. Students are taught by faculty members who have had hands-on experience in the fashion world. The program trains students in inventory, retail operations, leadership, visual merchandising, and sales management. Students learn about fashion marketing and fashion design. Design courses help them better understand their product. Examples are:

  • Sketching
  • Garment construction
  • Principles of marketing
  • Drafting
  • Production techniques

Popular Career Options

There are several entry-level fashion marketing positions that are available to graduates of the AAS in Fashion Marketing degree program.

  • Assistant fashion buyer
  • Retail sales manager
  • Stylist
  • Fashion consultant

Associate's degree program students have several fashion-related employment opportunities available to them upon graduation.

  • Merchandising assistant
  • Assistant store manager
  • Personal shopper
  • Showroom salesperson

Employment Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics (BLS), college graduates who obtain entry-level retail sales positions can eventually apply for managerial jobs. The BLS notes that retail sales workers earned a median of $22,040 per year as of 2015. In addition, the number of employment opportunities in the field was expected to increase 7% from 2014-2024, which is about average.

Continuing Education

Graduates who are seeking advancement in fashion marketing may consider continuing their education with a bachelor's degree program. Several technical schools, community colleges and universities offer bachelor's degree programs in many areas of the fashion industry.

People interested in the field of fashion marketing can earn two types of associate's degrees, an associate of science or an associate of applied science. Studies typically last 2 years and can lead to a variety of careers in the fashion industry.

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