Some band management programs are joint degree programs between schools of business and schools of music. These programs usually include courses specific to the music industry, in addition to general business courses like accounting, business management, taxation, business ethics and economics.
Courses in band management may cover the music business, music history, musician management, band marketing and band management legal issues. Music degree programs sometimes require that students are proficient in playing a musical instrument, such as the piano or guitar. It's common for both undergraduate and graduate students of various programs to do a music or entertainment management internship. Some of the concepts in these programs include the following:
- Live entertainment
- Target audiences
- Ownership of lyrics
List of Courses
Business of Music Course
This is an introductory course taken in the first or second year of a music business degree program. The course offers an overview of business management opportunities, in addition to music terminology, common business practices and skills needed for managing a band in today's music industry. Issues in managing live entertainment may also be presented.
History of Music Course
A general music history class is required for band management programs. In some programs, students may select from several types of music history, for example, world music history, history of western music or history of jazz. The purpose of the course is for students to gain an understanding and appreciation of the cultural importance of music throughout the ages.
Legal Issues in Band Management Course
Copyrights, contracts and liabilities are legal issues of great concern to bands and musicians. Band managers protect the interests of their client bands by negotiating contracts and ensuring that the band's copyrights are not violated. U.S. copyright laws are reviewed along with music copyright registration requirements, music distribution laws and music licensing obligations. Ownership of recorded music and the written lyric is also discussed. This required course is typically completed in the second semester of study.
Marketing the Band Course
Band managers have to promote bands in order to sell music and concert tickets. This course is designed to teach band managers how to market a musical group like a product. Students learn to identify and analyze their band's target audience and to create a marketing strategy to reach that audience. This is an advanced course offered to students in their third year of study.
Managing Musicians Course
This course may be completed in the final semester of study. Musicians and their managers must have a good working relationship to be successful. This course emphasizes the band manager's role in building a business team to promote and record the band's music. Additionally, students learn about contractual agreements between musicians and band managers.