Broadcasting courses are often part of bachelor's degree programs in communications or journalism, which may also include internships to provide students with field experience. Graduate degrees in the field can prepare students who are interested in a career in broadcasting but have unrelated undergraduate degrees. Below is an outline of common concepts taught during broadcasting courses:
- Basic reporting and writing
- TV news production
- Journalism ethics
List of Courses
Introduction to Broadcasting Course
An introductory course in broadcasting provides students with an overview of laws, ethical issues and the history of television and radio broadcasting. Discussion of the future of broadcasting and the various outlets that are changing due to technology will be covered. Media laws, media sales, high definition television and programming will also be discussed.
Broadcast Writing Course
In this introductory course, students study the different issues and skills used when writing for the media. Students practice writing news stories, commercials, television shows and public service announcements. Learning how to keep an audience engaged will help hone writing skills for radio and television.
In this course students prepare themselves for work in broadcasting on the radio. Breathing and relaxation techniques may be studied to promote optimal vocalization. Students practice articulation and pronunciation. Announcing on the air requires the development of acting skills as well as experience with on-air issues such as distortion and microphone techniques. At colleges with on-campus radio stations, students may practice dubbing, narrative voice-overs and on-air sales. A goal of this course is to have students develop their personal on-air styles and personalities.
Audio Production Course
An audio production course can be taken any time after the intro to broadcasting course. This course provides an introduction to producing and editing commercials and public service announcements. Students will learn how to write and produce pieces on analog and digital recording equipment.
Introduction to Advertising Course
Students study the history and principles of advertising as they relate to broadcasting. Students learn advertising strategies and discover job opportunities in the advertising field. They may also have the opportunity to work in groups to produce print, television, radio and web advertisements.
Mass Communications Law and Ethics Course
This advanced course looks at the laws and rights that are afforded to the media. A look at relevant Supreme Court rulings, the first amendment and the Federal Communications Commission will provide insight into the laws that serve the media. Students will look at ethics that relate to the media and when the media should be censored, if ever.