New York City Schools with Business Marketing Programs
Students in and around New York City have limited options for pursuing a degree in businesses marketing. However, general business programs with concentrations in marketing or marketing programs with courses in business-to-business marketing are available. Relevant programs can be found at three schools associated with the City University of New York (CUNY). Read about the programs below, and use the accompanying school comparison table and paragraph about other college and university options to choose the program best-suited to your budget and career goals.
- CUNY New York City College of Technology offers an Associate in Applied Science program in marketing management and sales. Located in Brooklyn, the school is 3.8 miles from downtown New York City.
- Four-year students can earn a bachelor's degree in marketing at CUNY Baruch College in New York City. This college is located 2.6 miles from the downtown.
- A bachelor's degree program in marketing is also available at New York University (NYU). Located 1.7 miles from the downtown in Greenwich Village, NYU also offers a Master of Business Administration (MBA) program with marketing specializations.
Comparison of Schools
The following table can provide aspiring business marketers with information about undergraduate tuition and financial aid and school selectivity. Information about first-year retention and graduation rates can also be found in the table.
|CUNY New York City College of Technology||CUNY Baruch College||New York University|
|School Type||4-year, primarily associate's, public||4-year, public||4-year, private not-for-profit|
|Total Enrollment (2017)||17,279*||18,289*||51,123*|
|Campus Setting||Large city||Large city||Large city|
|Undergraduate Tuition and Fees (2017-2018)||$6,920 in-state; $14,310 out-of-state *||$7,062 in-state; $14,452 out-of-state *||$50,464*|
|% of First-Year Students Receiving Any Form of Aid (2016-2017)||82%*||77%*||54%*|
|Acceptance Rate (Fall 2017)||77%*||29%*||28%*|
|Retention Rate (2016-2017)||78% for full-time students; 60% for part-time students*||90% for full-time students; 75% for part-time students*||93% for full-time students; 71% for part-time students*|
|Graduation Rate (students who began Fall 2011)||18% (40% transfer-out rate)*||70% (14% transfer-out rate)*||84% (10% transfer-out rate)*|
Source: *NCES College Navigator
CUNY New York City College of Technology
The School of Professional Studies at CUNY New York City College of Technology offers an Associate in Applied Science program in marketing management and sales. The program includes a broad selection of general business courses to complement marketing-specific coursework.
Associate in Applied Science in Marketing Management and Sales
This program emphasizes marketing research, consumer behavior, advertising and selling. Additional requirements focus on business law, accounting and financial management. The curriculum also includes general education requirements in public speaking, English composition and microeconomics.
CUNY Baruch College
The Zicklin School of Business at CUNY Bernard M. Baruch College has a Bachelor of Business Administration program with a focus in marketing management. The program emphasizes understanding customer needs and building relationships with clients.
Bachelor of Business Administration in Marketing Management
The Bachelor of Business Administration program at CUNY Baruch College features a major in marketing management with five distinct tracks of study. Other tracks include advertising and marketing communication, general marketing, digital marketing and international marketing. Each track includes required coursework in marketing research, marketing strategy and international business principles.
New York University
The Leonard N. Stern School of Business at New York University offers a Bachelor of Science in Marketing program that helps undergraduates sharpen their quantitative and qualitative skills. Students in the program are exposed to a broad range of marketing specialties.
Bachelor of Science in Marketing
The Bachelor of Science in Marketing program at New York University emphasizes the importance of market research and understanding consumer behavior. The program includes elective courses in specialized areas to help students focus their studies. For example, students can choose elective courses in advertising management, global marketing management and entertainment marketing.
Master of Business Administration - Marketing Specialization
Students in this MBA program in general management can choose from three marketing specialization areas: general marketing, product management and luxury marketing. Each specialization has its own requirements, in addition to general MBA requirements. These programs are offered through the marketing department.
Other School Options
Students in the New York City area who want to pursue a degree program in business marketing might also want to consider Pace University - New York or Saint Joseph's College - New York. Both schools offer undergraduate programs in marketing and are located within two miles of downtown New York City.